Growth Designer

TRACTIAN ??; São Paulo; Híbrido; BRL 111 600 - 167 400; Tempo integral

Resumo da oferta

A leading SaaS company is looking for a Growth Designer with expertise in performance design, paid media creatives, and CRO. This role will involve creating and optimizing ads and landing pages to enhance acquisition and conversion rates. You should have a portfolio showcasing your work and at least 3 years of relevant experience. Proficiency in Figma and English is necessary for collaboration with international teams. This full-time role offers opportunities to impact marketing effectiveness and drive demand generation across multiple regions.

Qualificações

• 3+ years of experience in performance design or related fields.
• Strong portfolio showcasing landing pages and ads.
• Proficient in funnel mechanics and CRO principles.

Responsabilidades

• Develop creatives for paid channels focusing on improvement metrics.
• Plan and execute A/B and multivariate tests.
• Collaborate with marketing teams to analyze tests.

Conhecimentos

Performance design

Paid media creatives

Conversion rate optimization (CRO)

Growth-focused design

Analytical mindset

Proficiency in Figma

English proficiency

Ferramentas

Google Optimize

VWO

Convert

HubSpot tests

Descrição da oferta de emprego

Growth Designer – TRACTIAN B.R.

Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high‑ticket focus requires a strategic and results‑driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

What Will You Do

You will operate at the intersection of paid media, performance design, landing pages, and CRO, creating and iterating assets that boost acquisition, conversion rates, and overall marketing effectiveness. Your work will directly influence demand generation outcomes across the US, MX, and BR.

Responsibilities

• Develop creatives for paid channels (Meta, Google, LinkedIn) with a strong focus on testing hypotheses and improving CAC and CVR.
• Plan and execute A/B and multivariate tests for ads, creative concepts, headlines, CTAs, formats, and messaging.
• Build creative frameworks and testing matrices to scale winners and retire underperformers quickly.
• Design and optimize landing pages with a conversion‑first mindset, using data from heatmaps, analytics, and funnel behavior.
• Develop visual and structural templates for lifecycle emails, nurturing flows, and outbound sequences.
• Create testable design hypotheses based on data. Prioritize experiments using impact vs. effort and performance goals.
• Collaborate with Performance Marketing, Growth, and Product Marketing teams to design, launch, and analyze tests.
• Document learnings and build a growing library of insights to scale across regions.
• Maintain a performance‑focused design system that supports rapid iteration without sacrificing quality.
• Work with PMM and Paid Media on messaging frameworks and creative angles per segment, industry, or channel.

Requirements

• 3+ years of experience in performance design, paid media creatives, CRO, or growth‑focused design.
• Strong portfolio showing LPs, ads, experiments, creative iterations, and measurable impact.
• Proficiency in Figma and familiarity with testing tools (Google Optimize, VWO, Convert, HubSpot tests, or equivalents).
• Solid understanding of funnel mechanics, CRO principles, and experimentation frameworks.
• Analytical mindset. Able to read data, identify insights, and turn them into creative tests.
• English proficiency for daily collaboration with US, MX, and BR teams.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Design, Art/Creative, and Information Technology

Industries

• Software Development

Location: Mexico City Metropolitan Area