Jr Creative Strategist

Proppel Inc.; Brasil; Teletrabalho; BRL 180 000 - 288 000; Tempo parcial

Resumo da oferta

Proppel Inc. is seeking a Junior Creative Strategist to support the development of ad briefs, scripts, and concepts for static ads, videos, UGC, and founder-led content across multiple DTC brands.

You will research brands and competitors, write clear briefs, and collaborate with designers, editors, and project managers to keep production moving. This is a contractor role requiring English fluency and strong organizational skills.

Qualificações

• Strong written English and ability to explain ideas clearly.

Responsabilidades

• Research brands, competitors, customer reviews, and winning ads to uncover fresh creative opportunities.
• Turn research and performance learnings into clear concepts with a defined angle, audience, awareness stage, and format.
• Write detailed briefs for static ads, video ads, UGC, and founder-led content, including hooks, headlines, scripts, shot lists, and CTAs.
• Gather and organize the right product, lifestyle, and UGC assets, and keep every brief accurate and up to date in Airtable.
• Work closely with designers, editors, creators, and project managers to answer questions, review first drafts, and keep production moving.
• Revise briefs based on client feedback, internal QA, and ad performance, flagging blockers early.

Conhecimentos

English proficiency

Advertising interest

Creative instincts

Attention to detail

Multitasking

Research skills

Ferramentas

Slack

Airtable

Google Drive

Descrição da oferta de emprego

Posted on 01 October 26 by Paola Carvajalino

Location: Brazil, Colombia, Argentina, and Mexico

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we’re looking for

We’re partnering with a performance marketing agency that helps e-commerce brands grow through paid social, creative strategy, and conversion-focused content. Their creative strategists turn customer insight, ad research, and performance data into clear briefs that designers, editors, and creators bring to life as winning ads. They’re looking for a curious, organized, and commercially minded Junior Creative Strategist to support static and video ad development across multiple DTC brands.

What You’ll Be Doing

• Research brands, competitors, customer reviews, and winning ads to uncover fresh creative opportunities.
• Turn research and performance learnings into clear concepts with a defined angle, audience, awareness stage, and format.
• Write detailed briefs for static ads, video ads, UGC, and founder-led content, including hooks, headlines, scripts, shot lists, and CTAs.
• Gather and organize the right product, lifestyle, and UGC assets, and keep every brief accurate and up to date in Airtable.
• Work closely with designers, editors, creators, and project managers to answer questions, review first drafts, and keep production moving.
• Revise briefs based on client feedback, internal QA, and ad performance, flagging blockers early.

Requirements

• Strong written English and the ability to explain an idea clearly and specifically.
• Genuine interest in advertising, e-commerce, consumer psychology, and social media.
• Sharp creative instincts and the ability to spot why an ad or hook works.
• Excellent attention to detail and strong research skills.
• The ability to juggle multiple brands, briefs, and deadlines with reliable follow-through.
• Comfort working in tools like Slack, Airtable, and Google Drive.

Nice to Have

• Experience in a creative agency, e-commerce brand or paid-social environment.
• Experience writing ad copy, video scripts, UGC briefs or creative briefs.
• Familiarity with Meta or TikTok advertising, direct-response creative, and concepts like hooks, angles, and awareness stages.
• A portfolio of ads, scripts, briefs or copy, plus experience with ad libraries or AI research tools.

Notes:

• You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
• We consider candidates from Brazil, Colombia, Argentina, and Mexico.
• If you don't have a formal portfolio, please share a Drive with various samples of your work.
• Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence . This can vary depending on the client. For contractor FAQs, please visit our website.