Field Marketing Manager, LATAM

Liferay; São Paulo; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A leading open-source company is seeking a Field Marketing Manager for Latin America. This role involves driving revenue growth through integrated marketing strategies and collaboration with partners. The ideal candidate will have a proven track record in demand generation programs and strong analytical skills, along with a commitment to fostering collaboration and exceeding marketing objectives.

Serviços

Competitive salary package

Opportunities for professional growth

Positive and collaborative work culture

Qualificações

• Relevant experience in building effective demand generation programs.
• Experience in high tech companies.
• Proficiency in English, both written and spoken.

Responsabilidades

• Oversee success of field marketers, ensuring development of marketing strategies.
• Analyze performance and recommend strategic updates.
• Manage regional marketing budgets efficiently.

Conhecimentos

Demand generation programs

Communications skills

Data-driven insights

Formação académica

Degree in Marketing or Business

Descrição da oferta de emprego

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About Liferay

Liferay is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay’s all-in-one platform unites Liferay DXP with our cloud platform capabilities, built-in analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.

Description

Description About Liferay

Liferay is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay’s all-in-one platform unites Liferay DXP with our cloud platform capabilities, built-in analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.

But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. This commitment extends beyond our product; Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!

About You And This Role

Reporting to the VP of Global Field & Partner Marketing, you will play a key role in driving revenue across Latin America. You will oversee the success of 7 field marketers by ensuring they effectively develop integrated marketing strategies and reinforce the company’s Partner First approach through close collaboration with partners. You will also be responsible for driving these strategies, analyzing performance, and recommending strategic updates to improve outcomes. In this role, you will work in collaboration with regional GTM leaders and the sales teams to drive planning and execution, ensuring alignment with corporate objectives, regional strategy and delivering measurable results.

The ideal candidate is proactive, highly data-driven, and experienced in orchestrating regional marketing planning to ensure alignment between marketing goals, regional sales objectives, and corporate initiatives. They should also have a proven track record of working closely with partners to drive business plan conversations and accelerate growth.

Key Objectives

• Lead the LATAM marketing team in creating and executing integrated marketing strategies that drive demand and revenue growth across multiple channels (events, digital, content, public relations, etc.)
• Reinforce and execute a "Partner First" strategy by fostering close collaboration with key partners to maximize joint marketing efforts.
• Build and execute a strategy to grow and engage Liferay’s developer community through events, content, and partnerships.
• Align regional marketing initiatives with global corporate objectives.
• Partner with your regional Sales and Channel Leaders to ensure alignment on priorities, making adjustments to accommodate changing market conditions and emerging opportunities.
• Ensure that your team adopts and executes marketing best practices while maintaining brand consistency.
• Analyze regional GTM performance, identifying trends, opportunities, and challenges.
• Use data-driven insights to recommend and implement adjustments to marketing strategies.
• Provide regular reporting to executive leadership on campaign effectiveness, ROI, and partner marketing outcomes.
• Manage regional marketing budgets, ensuring efficient allocation of resources across campaigns and territories.
• Maximize ROI by prioritizing high-impact activities and optimizing spend.
• Lead, mentor, and inspire field marketers to grow and deliver measurable business results.
• Set clear goals and KPIs for regional teams and track their performance.
• Stay informed about market trends, competitive dynamics, and customer preferences in LATAM
  
  

Required Qualifications

• Relevant experience building effective demand generation programs for high tech companies
• Degree in Marketing or Business, or comparable education/experience
• Fully comfortable working in English both written and spoken
• Excellent communications skills and sales interaction skills are a must
• Proven experience in identifying target audiences and in creatively leading across channels marketing campaigns that engage, educate and motivate
• Highly data-driven, with a strong ability to track, analyze, and share key marketing metrics with local sales teams on a monthly basis
• Availability for national and international travels
  
  

Soft Skills

• Self-starter, quick learner, self-motivated, proactive beyond your duty
• Facilitates opportunities for discussion within their team, ensuring that everyone has an opportunity to share their opinion and be heard, and that discussion outcomes tie to stated goals
• Encourages quiet participants and ensures no one person dominates the conversation
• Fosters a team culture of cooperation and collaboration. Creates a feeling of succeeding and failing together
• Strives to be objective and reflects on their own biases when making decisions
• Takes into account the bigger picture/impact across the organization (not just in department) of their decisions and plays a role to gather the right stakeholders, synthesize issues, and hold the right people accountable for making a decision
  
  

What We Offer

• Salary package w/ competitive benefits according to qualifications and experience
• Opportunities to take responsibility, grow professionally, and Stay Nerdy
• A positive and collaborative work culture
• Working at a leading open-source company
  
  

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers, and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy, and maternity or membership of a traveling community.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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