Field Marketing Manager, LATAM

Avature; São Paulo; Híbrido; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

Join a dynamic and ambitious marketing team as a Field Marketing Manager for LATAM! In this pivotal role, you'll drive pipeline development and customer engagement through innovative marketing programs tailored for the Latin American enterprise market. Collaborate closely with sales teams to strategize and execute impactful campaigns while measuring performance metrics to ensure optimal results. This is a fantastic opportunity to showcase your skills in a vibrant environment where your contributions will directly influence growth and success. If you're a self-starter with a passion for marketing and analytics, this role is perfect for you!

Qualificações

• 5+ years in B2B Marketing and 2+ years in field marketing.
• Experience with Salesforce, Marketo, and predictive analytics tools.

Responsabilidades

• Support pipeline development and execute marketing programs in Latin America.
• Measure and analyze marketing performance against targets.

Conhecimentos

B2B Marketing

Field Marketing

Event Management

Communication Skills

Analytical Skills

Formação académica

Bachelor's Degree

Master's Degree

Ferramentas

Salesforce

Marketo

Tableau

Demandbase

Descrição da oferta de emprego

You: Our high-growth company is seeking an energetic field marketer with a real “can-do” attitude and exceptional attention to detail, to execute programs with our sales representative and sales development teams to drive demand and acquire new customers in the Latin America enterprise space. The Field Marketing Manager will drive pipeline and engagement within Latin American prospect accounts through the development and execution of field marketing programs.

Us: We are an ambitious and high-energy marketing organization building awareness and demand for Apptio SaaS applications. Apptio has a very strong culture; it is open, transparent, and very customer focused. Leaders in the organization consistently showcase the following key attributes and look to build teams that embrace these qualities every day:

1. Dealing with ambiguity and change
2. Take ownership and has accountability
3. Foster an inclusive environment

Your role and responsibilities

What we want you to do:

1. Actively support quality pipeline development in Latin America
2. Execute marketing programs, events, and campaigns
3. Continually monitor and improve performance metrics to ensure optimal program performance and ROI
4. Communicate and brief the sales team regarding all new and planned marketing activities and assets – support sales prospecting.
5. Work hand-in-hand with sales managers and Sales development representatives to strategize and execute against programs led by broader marketing teams, impacting expansion pipeline and increase depth of account engagement.
6. Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)
7. Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting
8. Execute 3rd party regional events and IBM proprietary events

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

Basic Qualifications

1. 5+ years experience in B2B Marketing
2. 2+ years experience in field marketing, including event management
3. Experience with Salesforce, Marketo and predictive analytics tools

Preferred technical and professional experience

Preferred Qualifications

1. Self-starter with a “can-do” attitude
2. Ability to evaluate and navigate complex problems with multiple, evolving variables
3. Communication and influence – must be energetic and passionate with ability to lead cross-functional teams to achieve goals
4. Results-oriented with a passion for performance measurement and analytics
5. Ability to manage through multiple projects simultaneously with tight deadlines

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that dedication to our clients' success, innovation that matters, and trust and personal responsibility in all our relationships live in what we do as IBMers.

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason, and science, we can improve business, society, and the human condition.

OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.

Job Title: Field Marketing Manager, LATAM

Job ID: 13802

Work arrangement: Hybrid

Area of work: Enterprise Operations

Employment type: Regular

Contract type: Regular

Position type: Professional

Shift: General (daytime)