CRM & Digital Acquisition Sr Manager

Keeta; São Paulo; On-site; BRL 180,000 - 300,000; Full time

Job summary

Keeta is seeking a data-driven leader to own Acquisition and Lifecycle Management for its Long Tail merchant business. You will build automated journeys across WhatsApp, SMS, email, and in-platform channels, own CRM performance end-to-end, and continuously optimize conversion, activation, and retention through segmentation and experimentation.

You will lead two strategic CRM verticals and collaborate with Product, Tech, and Sales teams to scale automation capabilities and reduce dependency on

Qualifications

• 5–8 years of experience in CRM, Growth, Lifecycle Management, Acquisition, or related roles.
• Hands-on experience designing and managing automated CRM journeys across channels such as WhatsApp, email, SMS, push notifications, or in-app communication.
• Strong analytical skills and ability to translate data into segmentation, experiments, and actionable CRM strategies.
• Strong understanding of conversion funnels, lifecycle management, retention, and churn.
• Strong stakeholder management and ability to work with Product, Tech, Operations, and Commercial teams.

Responsibilities

• Lead two strategic CRM verticals: Acquisition and Lifecycle Management, scaling merchant acquisition and activation through digital channels.
• Design and manage automated merchant journeys across WhatsApp, SMS, email, and in-platform channels from onboarding to activation and churn prevention.
• Develop merchant segmentation, targeting, and trigger-based communication strategies based on profile, lifecycle stage, behavior, and performance.
• Own CRM performance, testing and optimizing conversion, activation, engagement, and retention through data-driven experimentation.
• Act as the main business owner for Keeta's CRM and communication tools, partnering with Product and Tech to define requirements and scale automation.
• Partner with Inside Sales, Operations, Product, Customer Service, and Analytics to build a scalable digital-first Long Tail journey.

Skills

CRM

Growth

Lifecycle Management

Acquisition

Data analysis

Tools

WhatsApp

SMS

Email

Job description

Keeta, the international subsidiary of Meituan—the global delivery giant is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: \"We help people eat better, live better,\" we're taking innovation to the global stage!

Within just one year, Keeta has become an industry leader in Hong Kong and Saudi Arabia.

Keeta offers exciting opportunities to join a transformative journey that is shaping the future of delivery and retail. Join Keeta, explore the world.

About the Role:

We are looking for a data-driven to lead Acquisition and Lifecycle Management for our Long Tail merchant business. You will build automated merchant journeys across WhatsApp, SMS, email, and in-platform channels, own CRM performance end to end, and continuously optimize conversion, activation, and retention through segmentation and experimentation.

Job Responsibilities:

1) Lead two strategic CRM verticals: Acquisition, scaling merchant acquisition and activation through digital channels and lead qualification; and Lifecycle Management, increasing merchant engagement, retention, and lifetime value through personalized merchant journeys

2) Design and manage automated merchant journeys across WhatsApp, SMS, email, and in-platform channels, from lead acquisition and onboarding to activation, engagement, and churn prevention.

3) Develop merchant segmentation, targeting, and trigger-based communication strategies based on merchant profile, lifecycle stage, behavior, and performance.

4) Own CRM performance, continuously testing and optimizing conversion, activation, engagement, and retention through data-driven experimentation.

5) Act as the main business owner for Keeta's CRM and communication tools, partnering with Product and Tech teams to define requirements, prioritize improvements, and scale automation capabilities.

6)Partner with Inside Sales, Operations, Product, Customer Service, and Analytics to build a scalable digital-first Long Tail merchant journey, reducing dependency on commercial support.

Job Requirements:

• 5–8 years of experience in CRM, Growth, Lifecycle Management, Acquisition, or related roles, preferably in marketplace, tech, e-commerce, or other high-growth environments.


• Hands-on experience designing and managing automated CRM journeys across channels such as WhatsApp, email, SMS, push notifications, or in-app communication.


• Strong analytical skills and ability to translate data into segmentation, experiments, and actionable CRM strategies.


• Strong understanding of conversion funnels, lifecycle management, retention, and churn. Structured problem-solving and data-driven mindset.


• Strong stakeholder management and ability to work effectively with Product, Tech, Operations, and Commercial teams.


• Ability to operate independently in a fast-paced and evolving environment.

Why Join Keeta

Keeta is redefining the future of food delivery with a bold vision and innovative spirit. As a fast-scaling brand under Meituan's global ambition, we offer a unique blend of stability and startup energy, providing boundless opportunities for personal and professional growth. Whether you want to specialize in your field or gain cross-functional experience, Keeta empowers you to take charge of your career.

As we expand globally, we are committed to building a workplace that reflects our unique culture while incorporating global best practices. You'll be part of a company that's transforming the delivery industry while supporting local communities, empowering merchants, and delivering outstanding customer experiences.

At Keeta, you'll collaborate with a passionate and pragmatic global team across over 30 countries, bringing diverse perspectives that drive creativity and innovation. We believe diversity is our strength and it pushes us to deliver better solutions for our customers and partners in Hong Kong, Saudi Arabia, and beyond.

Keeta offers limitless career growth and equal development opportunities, empowering you to grow as the company grows. Every day presents an opportunity for you to make a meaningful impact, grow professionally, and be part of something extraordinary. You'll thrive in a dynamic environment where every contribution is valued. Together, let's build the future of food delivery.