CRM manager

Pentasia; São Paulo; Híbrido; BRL 180 000 - 300 000; Tempo integral

Resumo da oferta

Pentasia is seeking an experienced CRM Manager to lead CRM strategy and lifecycle marketing for the Brazilian iGaming market. The role focuses on retention, engagement, and driving LTV, with ownership of campaigns and journeys across Email, Push, SMS, WhatsApp, and In-app messaging.

The ideal candidate has 5+ years in CRM at a managerial level, strong analytical skills, and professional English communication.

Qualificações

• 5+ years in CRM, retention, lifecycle marketing, or customer engagement at managerial level.
• Experience with segmentation, automation and lifecycle journey design.
• Strong analytical and project management skills.

Responsabilidades

• Own and execute CRM and customer lifecycle strategies.
• Plan CRM calendars, campaigns, segmentation, and personalized communications.
• Build and optimize automated customer journeys and trigger-based campaigns.
• Drive retention, reactivation, engagement, and LTV.
• Monitor campaign performance, churn, conversion, and engagement metrics.
• Lead A/B testing and optimize CRM initiatives.
• Collaborate with Product, Operations, VIP, Risk, Data, UX, and Compliance teams.
• Ensure campaigns follow regulatory and responsible gaming requirements.

Conhecimentos

CRM strategy

Lifecycle marketing

Team management

Email/Push/SMS/In-app

Segmentation & automation

English communication

Ferramentas

CRM automation tools

CDPs

BI/reporting tools

SQL (basic)

Descrição da oferta de emprego

CRM Manager – iGaming | São Paulo

We are looking for an experienced CRM Manager to lead CRM strategy, lifecycle marketing, retention, and customer engagement for the Brazilian market.

Key Responsibilities

• Own and execute CRM and customer lifecycle strategies.
• Plan CRM calendars, campaigns, segmentation, and personalized communications.
• Build and optimize automated customer journeys and trigger-based campaigns.
• Drive retention, reactivation, engagement, and customer lifetime value (LTV).
• Monitor campaign performance, churn, conversion, and engagement metrics.
• Lead A/B testing and continuously optimize CRM initiatives.
• Collaborate with Product, Operations, VIP, Risk, Data, UX, and Compliance teams.
• Ensure campaigns follow regulatory and responsible gaming requirements.

Requirements

• 5+ years of experience at managerial level in CRM, retention, lifecycle marketing, or customer engagement.
• Strong experience with Email, Push Notifications, SMS, WhatsApp, and In-app Messaging.
• Proven experience with segmentation, automation, and lifecycle journey design.
• Strong analytical and project management skills.
• Experience optimizing onboarding, first deposit, first bet, reactivation, and VIP engagement.
• Professional English communication skills.

Nice to Have

• Experience in iGaming, online casino, sports betting, fintech, e-commerce, or other high-frequency digital products.
• Knowledge of gamification and retention mechanics such as cashback, loyalty programs, tournaments, missions, and challenges.
• Experience with CRM automation tools, CDPs, BI/reporting tools, and basic SQL.
• Experience managing bonus ROI, incentives, VIP retention, and regulated markets.

? Location: São Paulo, Brazil – On-site