CRM & Digital Acquisition Manager

Keeta; São Paulo; Presencial; BRL 180 000 - 300 000; Tempo integral

Resumo da oferta

Keeta Brazil is seeking a data-driven CRM & Digital Acquisition Manager to lead Merchant Acquisition and Lifecycle Management. You will own Keeta’s CRM stack and build scalable journeys across WhatsApp, SMS, email, and in-app messaging—optimizing lead qualification to retention.

In a high-growth setting, you will analyze funnels, drive segmentation, and collaborate with Product, Tech, and Sales to scale automation and improve LTV.

Qualificações

• 5+ years in CRM, Growth, Lifecycle Management, or Acquisition.
• Hands-on execution of automated journeys across multiple channels.
• Analytical mindset focused on funnels, retention, churn prevention.
• Strong stakeholder management with Product, Tech, Operations, and Sales.

Responsabilidades

• Own strategy for Merchant Acquisition and Lifecycle Management.
• Design, launch, and manage multi-channel CRM automation (WhatsApp, SMS, email, in-app).
• Build segmentation models and trigger-based strategies based on behavior and lifecycle.
• Own CRM performance metrics with A/B testing and experimentation.
• Collaborate with Product and Tech to scale automation and platform capabilities.
• Partner with Sales, Operations, Product, CS, and Analytics to shape a long-tail merchant journey.

Conhecimentos

CRM leadership

Data-driven

Lifecycle management

Cross-functional influence

Execution

Ferramentas

CRM platforms

Descrição da oferta de emprego

We are looking for a data-driven CRM & Digital Acquisition Manager to lead two of our most strategic verticals: Merchant Acquisition and Lifecycle Management. In this role, you will own Keeta’s CRM stack and build scalable, digital-first merchant journeys across WhatsApp, SMS, email, and in-app messaging—optimizing everything from lead qualification to long-term retention.

If you thrive in high-growth tech environments and love using data to turn complex funnels into seamless automated journeys, we want to hear from you.

Key Responsibilities

• Vertical Leadership: Own strategy for both Merchant Acquisition (scaling activation through digital channels and lead qualification) and Lifecycle Management (driving engagement, retention, and lifetime value).
• Automated Journeys: Design, launch, and manage multi-channel CRM automation across WhatsApp, SMS, email, and in-platform channels spanning onboarding, activation, engagement, and churn prevention.
• Segmentation & Strategy: Build granular merchant segmentation models and trigger-based communication strategies based on merchant behavior, profile, lifecycle stage, and performance metrics.
• Experimentation & Optimization: Own end-to-end CRM performance metrics, using continuous A/B testing and data-driven experimentation to maximize funnels and LTV.
• Platform & Tooling Ownership: Serve as the core business owner for Keeta's CRM suite, collaborating with Product and Tech teams to define system requirements, enhance capabilities, and scale automation.
• Cross-Functional Collaboration: Partner with Inside Sales, Operations, Product, CS, and Analytics to design a low-friction, digital-first "Long Tail" merchant journey that minimizes reliance on manual commercial support.

Qualifications

• Experience: 5+ years in CRM, Growth, Lifecycle Management, or Acquisition, ideally within a marketplace, high-growth e-commerce, or tech platform.
• Hands-on Execution: Proven track record building and scaling automated journeys across WhatsApp, Push, SMS, Email, and In-App messages.
• Analytical Mindset: Deep understanding of conversion funnels, retention mechanics, churn prevention, and leveraging data to build actionable customer segments.
• Cross-Functional Influence: Strong stakeholder management skills with experience partnering directly with Product, Tech, Operations, and Sales teams.
• Execution & Adaptability: Ability to operate independently, solve complex unstructured problems, and thrive in a fast-paced environment.
• Language: Fluent in English (written and spoken).

Keeta Brazil is committed to building a diverse and inclusive workplace. We welcome and encourage applications from people with disabilities (PwD). If you require any accommodations during the recruitment process, please let us know - we are here to support you.