Loyalty Senior Manager

Keeta; São Paulo; Presencial; BRL 180 000 - 240 000; Tempo integral

Resumo da oferta

Keeta Brazil is seeking a results-driven leader to own and evolve the loyalty engine across product, CRM, marketing, data, merchant ops, and courier ops. You will design strategy, run operations, and be accountable for outcomes to turn first-order users into habitual customers.

The role combines loyalty program design with hands-on execution, budget management, and cross-functional coordination, aiming to boost retention, frequency, and lifetime value in a fast-growing delivery platform.

Qualificações

• Bachelor's degree in business, economics, engineering, or related field.
• Strong analytical skills with ability to extract insights.
• Experience in loyalty, CRM, or growth strategy in digital platforms.

Responsabilidades

• Define and evolve Keeta Brazil's loyalty strategy: points, tiers, rewards, memberships, and subscription-style programs that drive retention, frequency, and basket growth.
• Identify, validate, and prioritize core consumption moments where loyalty levers have the highest impact.
• Develop scalable playbooks for loyalty campaigns and lifecycle programs.
• Conduct competitor analysis and loyalty program benchmarks (local players and global best practices).
• Design and execute user surveys to understand pain points, behavioral drivers, and reward perceptions.
• Translate data insights into operational actions and strategic recommendations.
• Plan and execute CRM lifecycle journeys (email, push, in-app, WhatsApp) in coordination with CRM and Marketing teams.
• Run A/B tests and experiments on loyalty mechanics and communication flows; scale what works.

Conhecimentos

SQL

Python

Cross-functional collaboration

Formação académica

Bachelor's degree or above in business, economics, engineering, or related fields

Descrição da oferta de emprego

This role sits at the intersection of operations, product, data, and business strategy. You'll own Keeta Brazil's loyalty engine — the programs, mechanics, and consumption moments that turn first-order users into habitual customers.

You'll work across Product, CRM, Marketing, Data, Merchant Ops, and Courier Ops, requiring strong cross-functional coordination and a bias for action. This is a hands‑on ownership role: you'll design the strategy, run the operations, and be accountable for the results.

Job Responsibilities

Loyalty Strategy & Program Design

• Define and evolve Keeta Brazil's loyalty strategy: points, tiers, rewards, memberships, and subscription‑style programs that drive retention, frequency, and basket growth
• Identify, validate, and prioritize the core consumption moments where loyalty levers have the highest impact
• Develop scalable playbooks for loyalty campaigns and lifecycle programs
• Conduct competitor analysis and loyalty program benchmarks (local players and global best practices)
• Design and execute user surveys and research to understand pain points, behavioral drivers, and reward perceptions
• Translate data insights into operational actions and strategic recommendations

Loyalty Operations & Execution

• Manage and optimize the loyalty budget, including rewards cost, incentive efficiency, and ROI tracking
• Plan and execute CRM lifecycle journeys (email, push, in‑app, WhatsApp) in coordination with CRM and Marketing teams
• Run A/B tests and experiments on loyalty mechanics, incentives, and communication flows; scale what works
• Act as a liaison between stakeholders (Product, Marketing, Business, Data, Customer Experience, Delivery) to ensure a 360‑degree view of the customer
• Monitor program health: enrollment, activation, redemption, repeat rate, churn, and LTV impact

Requirements

• Bachelor's degree or above in business, economics, engineering, or related fields
• Robust experience in loyalty, CRM, user operations, retention, or growth strategy in digital platforms
• Background in e‑commerce, food delivery, or subscription‑based businesses preferred
• Strong analytical skills, with proficiency in SQL, Python, or other tools to extract insights and validate impact
• Experience with CRM platforms and lifecycle communication channel management
• Strong project management and cross‑functional leadership skills, preferably with previous exposure to Product and Martech
• Excellent communication skills to bridge technical and non‑technical stakeholders
• Ability to balance user delight with business impact
• Fluent English; Portuguese proficiency is a plus for the Brazilian market

Keeta Brazil is committed to building a diverse and inclusive workplace. We welcome and encourage applications from people with disabilities (PwD). If you require any accommodations during the recruitment process, please let us know — we are here to support you.