Content Marketing Specialist (Brazil)

Fonio; Brasil; On-site; BRL 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

30 days paid vacation

Hardware provided

Regular team offsites

On-site Campinas office

Job summary

Fonio is building an AI voice agent platform aimed at SMBs. We are seeking a Content Marketing Lead for Brazil who will own all messaging and creative across paid, organic and product positioning. You’ll craft website copy, ads, and social content that resonates with Brazilian SMBs and supports rapid growth.

The role emphasizes native Portuguese writing, performance-focused messaging, and close collaboration with creators and customers to shape Fonio’s voice in the market.

Qualifications

• 4+ years in Content Marketing, Copywriting or Growth Marketing.
• Experience in B2B SaaS or fast-growing software.
• Outstanding writing in Brazilian Portuguese.
• Strong understanding of performance marketing and conversion-focused copy.
• Analytical mindset and a passion for experimentation.
• Native Brazilian Portuguese and fluent English.

Responsibilities

• Own website and landing page copy for the Brazilian market.
• Write high-performing copy for Meta, Google, LinkedIn and other paid channels.
• Script ad creatives for YouTube and Paid Social.
• Create and execute organic content strategies across social platforms.
• Collaborate with creators, customers and influencers to produce authentic content.
• Improve messaging through user research, A/B testing and performance insights.
• Help shape product positioning and go-to-market messaging.

Skills

Content marketing

Copywriting

Growth marketing

Performance marketing

Analytics

Portuguese (native)

English (fluent)

Job description

About fonio

$9M+ ARR 10,000+ customers. We got here in under 12 months.

We build AI voice agents for small and medium-sized businesses so they never miss a call and can focus on the work they actually love.

Our AI handles every call automatically. But voice is just the beginning. Our vision: to become the fully automated AI suite for SMBs.

We live ownership. You're responsible for your projects and tasks end-to-end. No politics, few meetings, direct feedback. At fonio you'll build alongside the smartest and most ambitious people around.

Join us now to be part of one of the worlds fastest growth stories!

The role

You'll own Content Marketing for the Brazilian market and shape how thousands of businesses discover, understand and trust fonio.

From performance ads and landing pages to organic content and product messaging, you'll help define our voice across every stage of the customer journey.

What you'll do

• Own website and landing page copy for the Brazilian market

• Write high-performing copy for Meta, Google, LinkedIn and other paid channels

• Script ad creatives for YouTube and Paid Social

• Create and execute organic content strategies across social platforms

• Collaborate with creators, customers and influencers to produce authentic content

• Improve messaging through user research, A/B testing and performance insights

• Help shape product positioning and go-to-market messaging

What you bring

• 4+ years of experience in Content Marketing, Copywriting or Growth Marketing

• Experience in B2B SaaS or another fast-growing software environment

• Outstanding writing skills in Brazilian Portuguese

• Strong understanding of performance marketing and conversion-focused copy

• Analytical mindset and a passion for experimentation

• Native Brazilian Portuguese and fluent English

What we offer

• competitive salary package depending on experience incl. equity

• CLT/PJ contract, whichever works better for you

• Health insurance

• 30 days of paid vacation

• Hardware of your choice

• Regular team offsites

• Work from our Campinas office, on-site, with an ambitious team

Hiring process

• 15 min intro call

• 30 min BR fit call

• 30 min skills call

• 20 min with founders