Content Marketing Specialist (Brazil)

fonio; Campinas; On-site; BRL 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Health insurance

30 days paid vacation

Office in Campinas

Job summary

fonio in Campinas is expanding globally and seeks a content marketer to own the Brazilian market. You will shape voice across paid and organic channels, crafting landing pages, performance ads, and product messaging to drive discovery and trust.

You will collaborate with creators and influencers, run user research and A/B tests to improve messaging, and help position fonio's offerings in the SMB SaaS space.

Qualifications

• 4+ years in Content Marketing, Copywriting or Growth Marketing.
• Experience in B2B SaaS or fast-growing software environment.
• Outstanding Brazilian Portuguese writing skills.
• Strong understanding of performance marketing and conversion-focused copy.
• Analytical mindset with a passion for experimentation.
• Native Portuguese and fluent English.

Responsibilities

• Own website and landing page copy for the Brazilian market.
• Write high-performing copy for Meta, Google, LinkedIn and other paid channels.
• Script ad creatives for YouTube and Paid Social.
• Create and execute organic content strategies across social platforms.
• Collaborate with creators, customers and influencers to produce authentic content.
• Improve messaging through user research, A/B testing and performance insights.
• Help shape product positioning and go-to-market messaging.

Skills

Content Marketing

B2B SaaS

Copywriting

Performance marketing

Experimentation

Portuguese writing

English fluency

Job description

About fonio

We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers.

Fonio is Europe’s market leader for AI phone agents for SMBs. Now we’re expanding globally and into new products.
We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings.
Join one of world´s fastest-growing companies.

The role

You'll own Content Marketing for the Brazilian market and shape how thousands of businesses discover, understand and trust fonio.

From performance ads and landing pages to organic content and product messaging, you'll help define our voice across every stage of the customer journey.

What you'll do

• Own website and landing page copy for the Brazilian market

• Write high-performing copy for Meta, Google, LinkedIn and other paid channels

• Script ad creatives for YouTube and Paid Social

• Create and execute organic content strategies across social platforms

• Collaborate with creators, customers and influencers to produce authentic content

• Improve messaging through user research, A/B testing and performance insights

• Help shape product positioning and go-to-market messaging

What you bring

• 4+ years of experience in Content Marketing, Copywriting or Growth Marketing

• Experience in B2B SaaS or another fast-growing software environment

• Outstanding writing skills in Brazilian Portuguese

• Strong understanding of performance marketing and conversion-focused copy

• Analytical mindset and a passion for experimentation

• Native Brazilian Portuguese and fluent English

What we offer

• competitive salary package depending on experience incl. equity

• CLT/PJ contract, whichever works better for you

• Health insurance

• 30 days of paid vacation

• Hardware of your choice

• Regular team offsites

• Work from our Campinas office, on‑site, with an ambitious team

Hiring process

• 15 min intro call

• 30 min BR fit call

• 30 min skills call

• 20 min with founders