Content Manager

Jobtailor; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Brazilian Portuguese content marketer to own Brazil-focused content strategy and multi-channel execution. You will lead scripting, filming, editing, and publishing for blogs, LinkedIn, YouTube, Reels, and WhatsApp, while coordinating campaigns and newsletters in Portuguese.

You will work with a regional team, leverage CMS and marketing automation tools, and translate content for Brazilian audiences, ensuring alignment with brand and performance metrics.

Qualificações

• 3+ years of experience in content marketing, preferably B2B, SaaS, or technology.
• Experience creating audiovisual content for social media, including end-to-end scripting, filming, and editing of vertical video.
• Experience writing for blogs, LinkedIn, email, messaging, and landing pages.
• Proficiency with a CMS and an email marketing or marketing automation platform.

Responsabilidades

• Define monthly content strategy and calendar for Brazil.
• Develop posts with scripts, guidelines, and design briefs.
• Manage blog content calendar, writing, review, and weekly publication.
• Develop and publish LinkedIn posts.
• Create messages for the Brazil WhatsApp channel.
• Review and improve the monthly newsletter.
• Review design assets before publication per brand system.
• Create vertical content for Reels, Shorts, and TikTok (scripting, filming, editing).
• Produce YouTube videos from start to finish.
• Create educational Portuguese content using team tools.
• Plan campaigns including landing pages, copy, emails, and workflows.
• Communicate product launches to customers and materials for paid campaigns.
• Create WhatsApp and Userpilot communication workflows.
• Create landing pages as needed.
• Build Portuguese template library for internal tool.
• Transcreate regional content for Brazilian Portuguese.
• Map and update competitors’ Brazilian campaigns.
• Lead ad hoc projects like recruiting creators/influencers.
• Collaborate with designer and report to regional team coordinator.

Conhecimentos

Content Marketing

Audiovisual Content Creation

CMS Proficiency

Content SEO in Portuguese

B2B Marketing Experience

Ferramentas

HubSpot

Userpilot

AI Tools

CMS

Email Marketing Platforms

Descrição da oferta de emprego

• Define the monthly content strategy and calendar for Brazil
• Develop each post with a script, guidelines, and a design brief
• Manage the calendar, writing, review, and weekly publication of blog content
• Develop and publish LinkedIn posts
• Create messages for the Brazil WhatsApp channel as needed
• Review, measure, and improve the monthly newsletter
• Review design assets before publication in accordance with the brand system
• Create vertical content for Reels, Shorts, and TikTok, including scripting, filming, and editing
• Produce YouTube videos from start to finish
• Create educational content in Portuguese using the team’s tools
• Plan and execute campaigns, including landing pages, copy, messaging, emails, and communication and re-engagement workflows
• Communicate product launches to the existing customer base and produce materials for paid campaigns
• Create communication workflows in WhatsApp and Userpilot
• Create landing pages as needed
• Build and maintain the Portuguese template library for the internal tool
• Transcreate regional content for Brazilian Portuguese
• Map and update competitors’ campaign materials and initiatives in Brazil
• Lead ad hoc projects, such as recruiting creators and influencers
• Work with a designer dedicated to the market and report to the regional team coordinator

Requirements

• Native Brazilian Portuguese speaker with flawless writing skills
• Written and spoken Spanish at B2 level or higher
• 3+ years of experience in content marketing, preferably in B2B, SaaS, or technology
• Experience creating audiovisual content for social media, including end-to-end scripting, filming, and editing of vertical video
• Experience writing for blogs, LinkedIn, email, messaging, and landing pages
• Proficiency with a CMS and an email marketing or marketing automation platform
• Genuine interest in gastronomy and technology
• Proficiency with AI tools applied to professional work
• Content SEO in Portuguese, including keyword research, content briefs, and on-page SEO
• HubSpot and Userpilot
• Experience in the food service industry or with products for restaurants
• Ability to interpret data and derive content angles from dashboards
• English proficiency

Core Competencies

Demonstrates expertise in content marketing with a focus on creating engaging audiovisual content for social media and blogs, while effectively managing campaigns and communication workflows in Portuguese. Proficient in utilizing CMS and marketing automation tools to enhance content strategy and execution.

Highest-signal resume keywords

• Content Marketing
• Audiovisual Content Creation
• CMS Proficiency
• Content SEO in Portuguese
• B2B Marketing Experience

Hard Skills

• Content Strategy
• Scripting
• Filming
• Editing
• Copywriting
• Email Marketing
• Landing Page Creation
• Keyword Research
• On-Page SEO
• Data Interpretation

Soft Skills

• Flawless Writing Skills
• Communication
• Creativity
• Collaboration
• Project Management

Industry Keywords

• B2B
• SaaS
• Technology
• Food Service Industry
• Gastronomy

Tools & Technologies

• HubSpot
• Userpilot
• AI Tools
• CMS
• Email Marketing Platforms