Senior SEO Analyst

Jobtailor

São Leopoldo

Híbrido

BRL 60 000 - 110 000

Tempo integral

Há 6 dias

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Resumo da oferta

Jobtailor in São Leopoldo, Brazil, is seeking an experienced SEO professional to lead our organic growth. The role focuses on developing and executing on-page and off-page SEO strategies, analyzing data with GA4, GSC, and industry tools to identify growth opportunities.

You will collaborate with Marketing, Content, and Technology teams, produce periodic reports linking SEO metrics to leads, and help optimize conversion and CAC in a startup-friendly food service context.

Qualificações

Experience analyzing SEO, marketing, or digital product data.
Advanced proficiency in Google Sheets, dashboards, and automation.
Strong knowledge of GA4 and GSC.
Experience with startups and food service industry.
Ability to produce periodic, customized reports.
Availability for a hybrid work arrangement in São Leopoldo, Brazil.

Responsabilidades

Lead SEO strategy to boost organic visibility and traffic.
Analyze search data and user behavior for growth opportunities.
Monitor performance with GA4, GSC, and SEO tools.
Map keyword clusters by search intent and commercial potential.
Collaborate with Paid Media on keyword testing and CAC optimization.
Audit content and oversee technical SEO and site performance.
Lead CRO tests on high-traffic pages.
Collaborate with Marketing, Content, and Technology teams to drive leads.

Conhecimentos

SEO Strategy

Data Analysis

Reporting

Cross-functional Collaboration

Growth Mindset

Hybrid Work Adaptability

Ferramentas

GA4

GSC

Semrush

Ahrefs

Screaming Frog

Google Sheets

HubSpot

Descrição da oferta de emprego

Responsibilities

Manage SEO strategy to increase organic visibility, drive qualified traffic, and contribute to business results.
Continuously analyze search data and user behavior to identify growth opportunities.
Monitor organic performance using Google Analytics 4, Google Search Console, and specialized tools.
Map and prioritize keyword clusters based on search intent and their potential to generate commercial demand.
Create and present periodic reports connecting SEO metrics to leads and opportunities in the sales pipeline.
Analyze algorithm fluctuations and changes in search behavior, recommending tactical adjustments and corrective action plans.
Collaborate with the Paid Media team on keyword analysis, testing high-converting terms, and optimizing overall CAC.
Develop strategic briefs, guide the content writing team, and audit content.
Identify quick wins, pages requiring updates, and opportunities to optimize search intent.
Structure and implement On-page and Off-page SEO strategies focused on qualified traffic and lead conversion.
Lead periodic technical audits of site architecture, indexability, page speed, and Core Web Vitals, prioritizing requests with the Technology team.
Monitor and validate CRO tests on high-traffic pages to improve user experience and conversion rates.
Work closely with Marketing, Content, and Technology, turning insights into strategies and improvements for lead acquisition and conversion.

Requirements

Previous experience analyzing SEO, marketing, or digital product data.
Advanced proficiency in Google Sheets, including formulas, dashboards, and automation.
Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console (GSC).
Familiarity with SEO tools such as Semrush, Ahrefs, or Screaming Frog.
Ability to produce periodic, customized reports.
Experience handling large volumes of data.
Availability for a hybrid work arrangement (on-site three days per week) in São Leopoldo, Rio Grande do Sul.
Experience working with startups and in the food service industry.
Familiarity with HubSpot.
Knowledge of technical SEO, including site structure, page speed, image optimization, and related areas.

Core Competencies

Demonstrates expertise in managing SEO strategies to enhance organic visibility and drive qualified traffic, utilizing tools like Google Analytics 4 and Google Search Console. Proficient in technical SEO, data analysis, and collaboration with cross-functional teams to optimize lead acquisition and conversion.

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