Business Product Marketing Manager

SGF Global; São Paulo; Presencial; BRL 80.000 - 100.000; Tempo integral

Resumo da oferta

A leading company in São Paulo seeks a Business Product Marketing Manager to bridge product teams and market needs. The role involves conducting market analysis, developing strategies, and collaborating with cross-functional teams to drive product growth. Ideal candidates have strong digital marketing knowledge and at least 4 years of experience in consultancy or strategy roles.

Qualificações

• At least 4 years of experience in consultancy or strategy roles.

Responsabilidades

• Conduct market analysis to identify trends and opportunities.
• Collaborate with product teams on roadmaps and strategies.
• Develop messaging frameworks to enhance product adoption.

Conhecimentos

Digital Marketing

Analytical Skills

Problem Solving

Communication

Project Management

Descrição da oferta de emprego

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Business Product Marketing Manager

A Business Product Marketing Manager (BPM) serves as a critical bridge between the product team and market needs.

The primary functions of a BPM include:

• Understanding product roadmaps
• Developing executive market strategies for products sold at Client, focusing on:
• Business messaging platforms such as WhatsApp, Messenger, and IG Direct

The BPM plays a vital role in driving business growth by identifying market opportunities, developing go-to-market strategies, and collaborating with cross-functional teams to successfully launch products.

Job Responsibilities:

• Conduct market analysis to identify trends, opportunities, and challenges, informing product development and go-to-market strategies.
• Gather and analyze market feedback to drive product improvements and growth.
• Collaborate with product teams to discuss roadmaps and productization strategies.
• Define positioning and market strategies for new products and features.
• Develop messaging frameworks and value propositions to enhance adoption and growth.
• Engage with cross-functional teams to ensure alignment and execution.
• Participate in cross-organizational workstreams to develop and implement go-to-market strategies.
• Work with sales, marketing, and customer success teams to drive revenue and customer satisfaction.

Must Have Skills:

• Strong understanding of digital marketing principles and strategies.
• Familiarity with digital marketing channels, including social media.
• Knowledge of leveraging business messaging for customer engagement; familiarity with messaging APIs is a plus.
• At least 4 years of experience in consultancy or strategy roles.
• Strong analytical and problem-solving skills to identify business opportunities and challenges.

Nice to Have Skills:

• Excellent communication and presentation skills for stakeholder engagement.
• Strong project management skills to handle multiple projects and priorities.
• Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Business Development

Industries

• Staffing and Recruiting
• Marketing Services

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