User Growth & Lifecycle Marketing Manager at Binance

Binance; Manama; Hybrid; BHD 22,000 - 42,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary

Job summary

Binance in Manama, Bahrain, is seeking a senior Growth Manager to lead onboarding optimization, activation, and lifecycle strategies. You will implement personalized campaigns, design referral programs, and apply data-driven insights to improve conversion and retention.

The role requires strong analytical skills, experience in growth projects, and bilingual English/Arabic collaboration with MENA partners. The role is full-time and on-site in Bahrain, with a work-from-home arrangement possible

Qualifications

• Proven track record of growing users and activity in internet/fintech sectors.
• 5+ years in growth roles, with emphasis on activation and retention.
• Experience leading data-driven campaigns and AB testing frameworks.
• Ability to monitor metrics, propose improvements, and scale results.

Responsibilities

• Lead onboarding optimization and personalized campaigns to improve activation and FTT conversion.
• Develop lifecycle management, segmentation, and engagement programs to boost retention.
• Design referral and viral growth mechanisms for organic expansion.
• Run A/B tests and segmentation to optimize resource use.
• Collaborate across teams to execute lifecycle strategies and campaigns.
• Leverage data analysis to uncover insights and drive solutions.
• Stay informed about product features and user pain points across BU.

Skills

Growth marketing

A/B testing

Data analysis

Marketing automation

Cross-functional

Bilingual English/Arabic

Tools

Marketing automation tools

Job description

Binance in Manama, B13, BH.

This Full time on site position offers great opportunities for career growth.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

Responsibilities

• Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
• Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
• Design and optimize user referral and viral growth mechanisms to drive product organic growth.
• Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
• Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
• Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
• Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

Requirements

• Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
• Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
• Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
• In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
• Knowledge and experiences in using marketing automation platforms/ tools.
• Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
• Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.