User Growth & Lifecycle Marketing Manager

Lever, Inc.; Manama; Remote; BHD 18,000 - 30,000; Full time

Benefits offered by this job

Work-from-home arrangements

Competitive salary & benefits

Global collaboration & growth projects

Job summary

Binance is seeking an experienced User Growth & Lifecycle Marketing Manager to lead global lifecycle campaigns and collaborate with teams across product and marketing. You will shape onboarding, activation, retention, and repeat purchase strategies with data-driven insights and AB testing.

The role requires senior growth experience in transaction-based sectors, strong analytics, and the ability to coordinate with stakeholders in the MENA region in English and Arabic.

Qualifications

• Proven track record of growing users from zero to many or from one to thousands with measurable results.
• 5+ years in internet industry with 3+ years in senior growth roles in transaction-based sectors (e-commerce/fintech).
• Experience leading growth projects/campaigns with a systematic framework and methodology.
• Strong understanding of AB testing, funnel analysis, and custom strategies.
• Knowledge of marketing automation platforms/tools.
• Data-driven thinker able to monitor and improve user operations and identify issues.

Responsibilities

• Lead onboarding optimization and personalized campaigns to improve activation and first-time transaction (FTT) conversion rates.
• Build and manage a comprehensive lifecycle system and segmentation.
• Develop membership programs, gamification, and cross-sell strategies to boost retention and repeat purchases.
• Design and optimize referral and viral growth mechanisms for organic growth.
• Lead A/B testing and segmentation to optimize resource allocation.
• Collaborate with cross-functional teams for campaign execution and data-driven insights.
• Stay informed about product features and user pain points across Business Units.

Skills

Onboarding optimization

Lifecycle marketing

A/B testing

Funnel analysis

Data-driven thinking

Marketing automation

Arabic bilingual

Tools

Marketing automation platforms

Customer analytics tools

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

We are seeking an experienced User Growth & Lifecycle Marketing Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.

Responsibilities

• Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
• Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
• Design and optimize user referral and viral growth mechanisms to drive product organic growth.
• Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
• Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
• Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
• Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

Requirements

• Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
• Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
• Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
• In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
• Knowledge and experiences in using marketing automation platforms/ tools.
• Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
• Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy …
• Thrive …
• Competitive salary and company benefits
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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