Marketing Manager

Accorhotel; Manama; On-site; BHD 18,000 - 30,000; Full time

Job summary

Raffles Bahrain is seeking a seasoned Head of Marketing to lead strategy development and align marketing with business goals across digital, traditional, and experiential channels.

You will drive brand positioning, oversee a high-performing team, manage budgets, forge partnerships, and report results to senior leadership while advancing sustainability and ESG objectives. 10+ years in marketing with hospitality focus required.

Qualifications

• Bachelor's degree in Marketing or related field; MBA preferred.
• 10+ years of marketing experience with 5+ years in leadership.
• Hospitality, luxury, or service industry experience is highly desirable.

Responsibilities

• Lead and develop the overall marketing strategy aligned with business goals.
• Manage the marketing department across digital, traditional and experiential channels.
• Oversee brand vision and positioning ensuring consistency with mission and values.
• Drive brand awareness and maintain a strong brand identity across platforms.
• Develop and implement integrated campaigns to drive acquisition and retention.

Skills

Leadership

Strategic thinking

Digital marketing

Analytics

Communication

Education

Bachelor's degree in Marketing, Business Administration, Communications

MBA preferred

Tools

CRM systems

Google Analytics

SEO/SEM

Job description

Key Responsibilities

• Leadership amp Strategy Development Lead and develop the overall marketing strategy in alignment with Raffles Bahrain business goals
• Manage the marketing department ensuring effective execution of all marketing initiatives and campaigns across digital traditional and experiential channels
• Brand Vision amp Positioning Oversee and refine the brand s positioning ensuring consistency and alignment with the company s mission values and target market
• Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints
• Integrated Marketing Campaigns Develop and implement integrated marketing campaigns to drive customer acquisition engagement and retention Ensure that all marketing campaigns are cohesive well-executed and deliver measurable results
• Digital Transformation Lead the digital marketing efforts ensuring a robust online presence through SEO SEM social media content marketing email campaigns and paid media Foster innovation in digital marketing practices and lead the company s digital transformation initiatives
• Market Research amp Insights Leverage market research data analytics and customer insights to stay ahead of industry trends understand audience needs and identify opportunities for growth and market penetration
• Cross-functional Collaboration Work closely with senior leadership sales and revenue management teams to align marketing efforts with revenue goals and business objectives Ensure strong communication and collaboration across departments
• Budget amp Resource Management Develop and manage the marketing budget ensuring cost-effective use of resources to maximize ROI Optimize resource allocation across all marketing initiatives
• Team Leadership amp Development Lead mentor and inspire a high-performing marketing team Promote a culture of creativity collaboration and innovation Provide guidance and professional development opportunities to team members
• Stakeholder Communication Serve as the primary point of contact for marketing-related matters presenting strategy updates and results to senior executives and stakeholders
• Performance Monitoring amp Reporting Track analyze and report on the performance of all marketing campaigns Provide actionable insights to continuously improve and optimize marketing efforts
• Public Relations amp Brand Partnerships Manage public relations strategies and work with key partners influencers and media outlets to expand brand reach and maintain a positive brand reputation
• Sustainability Integration Ensure that marketing initiatives align with the company s sustainability goals by promoting eco-friendly and ethical practices through marketing strategies
• Sustainability Commit to and maintain sustainable practices by enhancing resource efficiency minimizing waste and promoting eco-friendly social and ethical initiatives
• Align with the hotel s broader ESG Environmental Social and Governance and CSR Corporate Social Responsibility objectives to drive a positive impact across all pillars of sustainability
• Compliance and Standards Ensure full compliance with local legal requirements international standards health and safety regulations company policies ISO standards and industry best practices Continuously review and update operational processes to ensure alignment with evolving legal and regulatory requirements

Qualifications & Skills:

• Education: Bachelor s degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent advanced degree is highly preferred.
• Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in the hospitality, luxury, or service industry.
• Leadership Skills: Strong leadership capabilities with experience managing large teams, influencing cross-functional teams, and driving organizational change.
• Strategic Thinking: Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns.
• Digital Marketing Expertise: Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Creativity & Innovation: A forward-thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement.
• Analytical & Data-Driven: Strong analytical skills with the ability to interpret data, measure campaign performance, and make data-driven decisions.
• Excellent Communication: Superior verbal and written communication skills, capable of articulating marketing strategies and results to senior leadership and external partners.