Senior PR Executive

RAFFLES; Manama; On-site; BHD 18,000 - 30,000; Full time

Job summary

Raffles Al Areen Palace Bahrain is seeking a results-driven PR and Communications professional to lead the hotel’s visibility and positioning across Bahrain and the GCC. You will manage day-to-day media relations, influencer engagements, and strategic partnerships for the hotel, F&B, Spa & Wellness, and key experiences.

You will nurture strong relationships with Bahrain media, editors and key personalities, while identifying opportunities for activations and collaborations that elevate the brand

Qualifications

• 3-5 years of experience in PR, communications or luxury lifestyle/hospitality.
• Experience in luxury hospitality, lifestyle, F&B or a reputable PR agency preferred.
• Strong relationships with Bahrain media, influencers, brands and key personalities; GCC network is a strong advantage.
• Fluent in English and Arabic (written and spoken).
• Strong written and verbal communication; able to develop press materials and communicate with senior media.

Responsibilities

• Manage day-to-day PR and communications activities across the hotel and its outlets.
• Build and maintain relationships with media editors, journalists, influencers, content creators and relevant personalities in Bahrain and the GCC.
• Identify PR opportunities, partnerships, collaborations and cultural or community activations to strengthen the hotel’s positioning.
• Develop and maintain an updated Bahrain and GCC media and influencer database.
• Draft and coordinate press releases, media alerts, invitations, fact sheets and other PR materials in line with Raffles brand standards.
• Coordinate media visits, influencer stays, interviews, photoshoots and hosted experiences including deliverables and follow-up.
• Support PR activity for experiences, restaurants, F&B, Spa & Wellness events, seasonal campaigns and new launches.
• Build relationships with luxury lifestyle, fashion, beauty, automotive brands for collaborations.
• Plan and execute media events, launches and PR activations; proactively pitch stories to media.
• Coordinate award submissions and luxury hospitality recognitions relevant to the hotel, F&B and Spa.

Skills

Media relations

Influencer engagement

Partnerships

PR activations

Press communications

Event planning

Arabic & English

Tools

Media database

Press release drafting

Media monitoring

Job description

ROLE PURPOSE

To support and execute the hotel s PR and communications strategy strengthening the visibility and positioning of Raffles Al Areen Palace Bahrain across Bahrain and the GCC The role will manage day-to-day media relations influencer engagement partnerships press communications and PR activations across the hotel F amp B Spa amp Wellness and key experiences working closely with the Marketing Manager and Commercial team

KEY RESPONSIBILITIES

• Manage day-to-day PR and communications activities across the hotel and its outlets
• Build and maintain strong relationships with key media editors journalists influencers content creators and relevant personalities in Bahrain and the GCC
• Proactively identify PR opportunities partnerships collaborations and relevant cultural or community activations that strengthen the hotel s positioning
• Develop and maintain an updated Bahrain and GCC media and influencer database
• Draft and coordinate press releases media alerts invitations fact sheets and other PR materials in line with Raffles brand standards
• Coordinate media visits influencer stays interviews photoshoots and hosted experiences including agreed deliverables and follow-up
• Support PR activity for hotel experiences restaurants Spa amp Wellness events seasonal campaigns and new launches
• Build relationships with relevant luxury lifestyle fashion beauty automotive and other brands to develop meaningful collaboration opportunities
• Support the planning and execution of media events launches and PR activations
• Proactively pitch hotel stories experiences and key personalities to relevant local regional and international media
• Coordinate award submissions and luxury hospitality recognitions relevant to the hotel F amp B and Spa
• Monitor media coverage and prepare regular PR reports covering coverage reach media value influencer activity and key outcomes
• Work closely with the Marketing team to align PR activity with the content calendar social media campaigns and commercial priorities
• Liaise with corporate and regional PR teams as required and ensure communications follow Raffles and Accor brand guidelines
• Monitor hospitality luxury and lifestyle trends and identify opportunities to keep the hotel visible relevant and competitive

3-5 years of experience in PR, communications or luxury lifestyle/hospitality. Previous experience within luxury hospitality, lifestyle, F&B or a reputable PR agency is preferred. Strong existing relationships with Bahrain media, influencers, brands and key personalities; a GCC network is a strong advantage. Good understanding of the Bahrain and GCC luxury, hospitality and lifestyle landscape. Strong written and verbal communication skills in English and Arabic. Confident in developing press materials and communicating with senior media and external partners. Strong organisational skills with the ability to manage multiple projects, deadlines and activations simultaneously. Proactive and resourceful, with the ability to identify PR opportunities rather than relying solely on incoming requests. Comfortable representing Raffles externally at media events, networking opportunities and industry activations. Good understanding of social media and influencer marketing from a PR and brand reputation perspective.