Brand Manager-Ferrari

Urban Ridge Supplies; Bahrain; On-site; BHD 25,000 - 42,000; Full time

Job summary

Alzayani Investments seeks a seasoned Brand Manager to lead the Ferrari brand in Bahrain. You will craft and execute comprehensive brand strategies, drive growth, and enhance brand equity while ensuring an exceptional customer experience that aligns with Ferrari standards.

You will own multi-channel campaigns, manage budgets, and collaborate with Sales, After-sales, and Marketing to implement dealer plans and partnerships with luxury brands.

Qualifications

• Proven track record in brand management at luxury/auto brands.
• Experience managing significant marketing budgets and campaigns.
• Strong communication and presentation skills with high-net-worth clients.

Responsibilities

• Lead brand strategy for Ferrari in Bahrain and drive growth.
• Manage dealer and manufacturer communications with sales and after-sales teams.
• Identify market potential and develop annual dealer marketing plans.
• Oversee digital marketing tactics and performance metrics.
• Coordinate with Sales, Marketing and After-sales to meet objectives.
• Develop and manage F&I and showroom standards aligned with Ferrari standards.

Skills

Brand management

Luxury automotive marketing

Multi-channel campaigns

Budget management

Stakeholder engagement

Digital marketing

Education

Bachelor's degree in Business Administration

Job description

Job Overview

We are seeking an experienced and passionate Brand Manager to lead the prestigious Ferrari brand in Bahrain. With a strong local foundation and a global vision for expansion and excellence, Alzayani Investments represents a portfolio of leading international brands. This is a unique opportunity for a talented marketing professional to take ownership of one of the world s most iconic luxury automotive brands. The successful candidate will be responsible for developing and executing comprehensive brand strategies that drive growth, enhance brand equity, and deliver an unparalleled customer experience in line with Ferrari s global standards.

Responsibilities

• Review monitor and react to the monthly KPI of sales and marketing and take full Ferrari P amp L responsibility and ownership across new and used car businesses.
• Ensuring all dealer and manufacturer communications are disclosed and briefed to the Sales Marketing and After-sales.
• Identify and evaluate market potential for growing the new and pre-owned car business, all models.
• Be the Brand ambassador and the market expert with knowledge of all key data indicators related to the automotive luxury sector, brand competitors and economy.
• Ensure showroom standards and processes are respected at all times.
• Be responsible for deploying all sales tools in full working condition and supervise the successful application of tools for the sales and marketing area.
• Together with Sales Manager develop sales plan and budget operation.
• Drive understanding of Dealer Composite Program within all departments.
• Coordinate, manage and solve customer complaints.
• Together with the Marketing Manager develop annual dealer marketing plans and identify affinity partners according to the market needs and brand objectives.
• Develop expert knowledge of the customer database to identify and be able to segment it for marketing events, special projects and opinion leaders.
• Forge new affinity partnerships and establish co-marketing events with leading luxury partners in other complimentary business sectors.
• Oversee digital marketing tactics and strategies as outlined in Marketing CC Manager tab.
• Develop the sales plan and budget, sharing them with the General Manager.
• Define F amp I specific plans to support the business.
• Manage the waiting list.
• Coordinate with the sales, after sales and marketing team the successful achievement of brand sales and marketing objectives.
• Evaluate amp reward performances of sales people and marketing team with Sales Manager and Marketing Manager in coordination with General Manager.
• Coordinate through regular meetings at least monthly the information and communication flow between Sales Marketing and After-sales team to capitalize on all.
• Coordinate the brief daily meeting with sales - marketing and receptionist.
• Manage the communication flow between Ferrari and dealership team.
• Connect new Pre-owned and Marketing departments together and ensure all are aligned to the same vision.

Qualifications

Proven track record of success as a Brand Manager or in a similar senior marketing role, preferably within the luxury automotive or high-end retail sector. A bachelor's degree in Business Administration, or a related discipline. Exceptional understanding of brand management, strategic marketing, and luxury consumer behaviour. Demonstrable experience in managing significant marketing budgets and executing multi-channel campaigns. Outstanding communication, presentation, and interpersonal skills, with the ability to engage effectively with high-net-worth individuals. Strong analytical, project management, and organisational skills with meticulous attention to detail. A genuine passion for the automotive industry and an in-depth appreciation for the Ferrari brand and its heritage. Proficient in the use of digital marketing tools and analytics platforms.