Manager Marketing

Category; Bahrain; On-site; BHD 20,000 - 36,000; Full time

Job summary

Category is seeking a senior growth marketing leader to own multi-channel campaigns, CRM lifecycle orchestration, and performance measurement in Bahrain. You will drive MAU growth, optimize CAC/LTV, and lead a small team of specialists through data-driven experiments and campaigns across food and q-commerce segments.

Ideal candidates bring 5–8 years in growth marketing with strong ROI outcomes, hands-on mobile attribution, analytics, and CRM platforms, plus experience in the MENA region.

Qualifications

• 5-8 years in growth/performance marketing or CRM/Lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred).
• Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
• Experience building and leading small, high-impact teams.
• Experience in MENA region.

Responsibilities

• Plan and execute growth campaigns and seasonal calendars with clear hypotheses, budgets, and ROI targets.
• Own CRM/Lifecycle marketing strategy and execution across push, in-app, email, SMS, and WhatsApp.

Skills

Quantitative skills

ROI optimization

Team leadership

Campaign planning

Tools

AppsFlyer/Adjust

Firebase

GA4/Amplitude/Looker/Tableau

SQL

Braze/Iterable/Leanplum

Job description

About the opportunity

Role Summary

Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always‑on seasonal calendar, and best‑in‑class lifecycle marketing. You’ll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data‑driven CRM, and performance marketing—while coaching a high‑performing team.

Key Responsibilities

Campaigns & Seasonal Calendar

Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back‑to‑School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.

Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size.

ROI & Performance Management

Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.

Implement rigorous post‑mortems and incrementality measurement (geo‑tests, holdouts).

Define actionable segments (new, dormant, high‑value, category explorers, QC‑first, etc.) and design journeys to improve activation, frequency, and retention.

Partner with Analytics to build cohorts and propensity models for upsell/cross‑sell (e.g., Food QC).

CRM / Lifecycle Marketing

Own CRM strategy and execution (push, in‑app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.

Manage creative/offer testing and guardrails (fatigue, opt‑outs, send time).

MAU Growth & User Acquisition

Scale app installs and re‑installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships.

Align paid with ASO and on‑site conversion optimizations to lift install‑to‑order rates.

Demand Generation

Launch category and merchant‑led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.

Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last‑mile readiness.

Lead, coach, and develop 2 Senior Specialists.

Compliance & Brand

Ensure data privacy, consent management, and anti‑spam compliance; uphold brand guidelines and safety standards.

MAU growth and orders per MAU

New user and reactivation volume; CAC & CAC payback

Retention & frequency (D7/D30 reorder rate, cohort survival)

ROAS/ROI by channel and campaign; voucher efficiency

CRM open/CTR, conversion, churn/opt‑out rate, uplift vs. control

GMV, AOV, and category mix (Food vs. QC)

Attribution & tracking health (match rates, data completeness)

Job description

Succeeds in a fast‑paced, data‑driven environment with high impact.

What you need to be successful

• 5-8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q‑commerce, ride‑hailing, or e‑commerce preferred).
• Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
• Experience building and leading small, high‑impact teams.
• Experience in MENA region.

Skills & Tools

• Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation.
• Hands‑on with mobile attribution (AppsFlyer/Adjust), analytics (Firebase, GA4, Amplitude/Looker/Tableau; basic SQL a plus).
• CRM platforms (e.g., Braze/Iterable/Leanplum) and journey orchestration.
• Performance channels: Google UAC, Meta, TikTok, Snap, OEM.
• Excellent brief writing, creative testing, and stakeholder management.

Who we are

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.