Manager Marketing

Apply on the Job Website; Manama; On-site; BHD 25,000 - 45,000; Full time

Job summary

Apply on the Job Website is seeking a Growth & Lifecycle Marketing lead for talabat Bahrain across Food and Q-Commerce. You will drive ROI-positive campaigns, build an always-on seasonal calendar, and supervise a high-performing team to accelerate MAU growth and orders.

You will own CRM strategies across push, email, SMS, and in-app channels, design segmented journeys, and optimize ROAS, CAC, and LTV through data-driven experiments.

Qualifications

• 5–8 years in growth/performance marketing or CRM/lifecycle for consumer apps/marketplaces.
• Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
• Experience building and leading small, high-impact teams.
• Experience in MENA region.

Responsibilities

• Plan and execute the Food & QC seasonal calendar with clear hypotheses, budgets and ROI targets.
• Build campaign playbooks and A/B tests to improve conversion and basket size.
• Own channel mix, budgets, and forecasts; optimize ROAS, CAC, LTV, payback period, and voucher efficiency.
• Define actionable segments and design journeys to improve activation, frequency, and retention.
• Lead CRM strategy including push, in-app, email, SMS, WhatsApp and personalization.
• Scale app installs and re-installs via performance channels and app stores.
• Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply.

Skills

Strong quantitative skills

Funnel analytics

A/B testing

Stakeholder management

Team leadership

Tools

AppsFlyer

Adjust

Firebase

GA4

Amplitude

Looker

Tableau

SQL

Job description

Job Description Role Summary Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always-on seasonal calendar, and best-in-class lifecycle marketing. You ll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data-driven CRM, and performance marketing while coaching a high-performing team. Key Responsibilities Campaigns & Seasonal Calendar Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets. Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size. ROI & Performance Management Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency. Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts). Customer Segmentation Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention. Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food QC). CRM / Lifecycle Marketing Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization. Manage creative/offer testing and guardrails (fatigue, opt-outs, send time). MAU Growth & User Acquisition Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships. Align paid with ASO and on-site conversion optimizations to lift install-to-order rates. Demand Generation Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV. Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness. Team Leadership Lead, coach, and develop 2 Senior Specialists. Compliance & Brand Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards. Success Metrics (KPIs) MAU growth and orders per MAU New user and reactivation volume; CAC & CAC payback Retention & frequency (D7/D30 reorder rate, cohort survival) ROAS/ROI by channel and campaign; voucher efficiency CRM open/CTR, conversion, churn/opt-out rate, uplift vs. control GMV, AOV, and category mix (Food vs. QC) Attribution & tracking health (match rates, data completeness)

Desired Candidate Profile

Qualifications 5 8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred). Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes. Experience building and leading small, high-impact teams. Experience in MENA region Skills & Tools Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation. Hands-on with mobile attribution (AppsFlyer/Adjust), analytics (Firebase, GA4, Amplitude/Looker/Tableau; basic SQL a plus). CRM platforms (e.g., Braze/Iterable/Leanplum) and journey orchestration. Performance channels: Google UAC, Meta, TikTok, Snap, OEM. Excellent brief writing, creative testing, and stakeholder management