CVM & Retention Strategist

Zain; Manama; On-site; BHD 25,000 - 35,000; Full time

Job summary

Zain in Manama leads customer value management for retention and revenue growth. The role analyzes customer data and behavior to drive targeted campaigns, loyalty programs and personalized offers while aligning with Products, Services, Sales and Digital teams.

We seek a senior CVM expert with telecom experience, strong analytics, and execution skills to optimize churn reduction and engage customers across journeys and channels.

Qualifications

• Bachelor's degree in law, economics, engineering or business equivalent.
• Masters degree preferred.
• 8–10 years of experience in Telecom or related industry with CVM/retention exposure.
• Experience executing retention campaigns, segmentation and personalized marketing.

Responsibilities

• Develop and implement CVM activities to enhance revenue and reduce churn.
• Analyze customer data usage patterns to identify value opportunities.
• Support segmentation for targeted retention upsell and cross-sell initiatives.
• Monitor churn trends and recommend proactive retention actions.
• Design and monitor BTL campaigns across multiple channels including digital.
• Develop dashboards to monitor campaign performance and effectiveness.
• Collaborate with Sales, Tele-sales and Customer Care to execute initiatives.
• Support customer journey improvements with CX and Digital teams.

Skills

CVM practices

Customer segmentation

Churn management

Retention strategies

Marketing campaigns

Education

Bachelor's degree in law, economics, engineering or business equivalent

Tools

CMS platforms

BI analytics tools

Campaign management tools

Job description

Zain in Manama leads customer value management for retention and revenue growth. The role analyzes customer data and behavior to drive targeted campaigns, loyalty programs and personalized offers while aligning with Products, Services, Sales and Digital teams.

We seek a senior CVM expert with telecom experience, strong analytics, and execution skills to optimize churn reduction and engage customers across journeys and channels.