Trade Marketing Director Italy

AIMS International Italia S.r.l.; Belgique; Hybrid; EUR 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Global exposure

Job summary

STAR, a leader in the Italian food scene within GBfoods, is seeking a strategic Commercial Excellence and RGM leader to define end-to-end growth initiatives across category, channels and trade investments.

Reporting to the General Manager, you will drive assortment, pricing, promotions and ROI, shaping customer strategies with Account Management and leading a high-performing team in Milan, with a hybrid work option.

Qualifications

• Master’s degree in Economics, Marketing and/or Management.
• 10+ years of experience in Commercial Excellence/Category, Trade Marketing and Sales in FMCG (Food and Non-Food).
• Proven track record in driving profitable growth and leading high-performing teams.
• Strong expertise in RGM: assortment, pricing, promotions, trade investment and analytics.
• Solid understanding of retail and shopper dynamics.
• Strategic mindset with strong execution and influencing skills.
• Strong leadership: people developer and team builder with stakeholder management.

Responsibilities

• Define and drive Commercial Excellence strategy aligned with category growth, RGM and channels.
• Lead end-to-end RGM agenda: assortment, pricing, promotions and trade investment.
• Provide best-in-class guidance for commercial execution across channels.
• Partner with Account Management to shape customer strategies and joint Business Plans.
• Own Commercial Excellence & RGM contribution to S&OP and business planning, identifying risks and opportunities.
• Drive performance governance with rigorous revenue, margin and trade ROI tracking.
• Lead, develop and inspire a high-performing Commercial Excellence and RGM organization.
• Act as a cross-functional leader influencing Account Management, Marketing, Finance and Supply Chain decisions.

Skills

Commercial Excellence

Category Management

Trade Marketing

RGM

Leadership

Data-driven

Analytical Thinking

Influencing

Education

Master's Degree in Economics/Marketing/Management

Job description

Star, one of the best known company in the Italian Food scene born with the legendary cube in 1948, is a leader in most of the categories in which it operates with various brands with a broad portfolio of products, ranging from noodles, sauces to teas and infusions.

The company is part of the GBFoods Group, which integrates a variety of brands and companies and operates in more than 50 countries, with the purpose of "Celebrating local flavors", thus combining an international organization with a local approach.

For them we are looking for a strategic and results-driven:

Main responsibilities

Reporting to the General Manager and being part of the Italian Leadership Team, the candidate will define and execute the end-to-end Commercial Excellence, from Category to Channels to RGM (Revenue Growth Management) - assortment, mix, price, promo, trade investment - strategy and plans, ensuring a fully integrated approach and supporting the Account Management team for their talks and negotiations with the Trade. The candidate will elevate team capabilities, embedding a strong performance and data-driven culture across the organization.

• Define and drive the Commercial Excellence strategy, aligning category growth, RGM and channels development, with business objectives
• Lead the RGM agenda end-to-end: assortment and mix, pricing strategy, promotional effectiveness, trade investment optimization, and margin enhancement
• Ensure best-in-class guidance for commercial execution across channels, including distribution, assortment, space, and Perfect Store principles
• Partner with Account Management to shape customer strategies and joint Business Plans, integrating Category, Channel and RGM levers into negotiations
• Own the Commercial Excellence & RGM contribution to S&OP and business planning, identifying risks, opportunities, and growth levers
• Drive performance management and governance, ensuring rigorous tracking of revenue, margin, and trade ROI
• Lead, develop, and inspire a high-performing Commercial Excellence and RGM organization
• Act as a key cross-functional leader, influencing Account Management, Marketing, Finance, and Supply Chain decisions

Candidate profile

• Master's Degree in Economics, Marketing and/or Management
• 10+ years of experience in Commercial Excellence/Category, Trade Marketing and Sales in FMCG sector (Food and Non-Food)
• Proven track record in driving profitable growth and leading high-performing teams
• Strong expertise in RGM: assortment, pricing, promotions, trade investment, and commercial analytics
• Solid understanding of retail and shopper dynamics
• Strategic mindset combined with strong execution and influencing skills
• Strong leadership skills: a people developer and team builder with the ability to communicate effectively and deal with different stakeholders
• A commercial leader with strong ownership and impact
• Good at navigating ambiguity and uncertainty
• Data-driven and performance-focused
• Collaborative, agile, and results-oriented

Location

Milan, with possibility of hybrid working

Compensation Package

Compensation package includes an annual gross salary starting from €100,000, Dirigente status, MBO and a company car.

The final offer will reflect the candidate's skills, experience, qualifications and internal equity considerations.

Join an international environment where the candidate can shape growth, lead transformation, and make a tangible business impact. The culture at STAR and GBfoods respects and values diversity. For this reason, the entire applications, selection processes, training and professional development are opportunities open to all people without any type of discrimination.

Other jobs on Sales, Marketing & Customer Care