Strategic B2B Field Sales Lead – Central Europe

BEA Sensors Europe; Luik; Hybrid; EUR 65,000 - 100,000; Full time

Benefits offered by this job

Company car

Company phone

Meal vouchers

Eco vouchers

Hospitalization insurance

Group insurance

Bonus

13th month

Job summary

BEA Sensors Europe in Liège, Belgium, seeks an experienced B2B field sales professional with strong technical affinity to grow our business across Central Europe, focusing on Germany, Switzerland, and Eastern Europe. You will build long-term partnerships with key accounts and OEM customers.

You will collaborate with Technical Sales and Inside Sales teams to translate customer challenges into solutions, plan visits, deliver training, and drive sustainable growth.

Qualifications

• 5–10 years of experience in B2B field sales, ideally managing key accounts.
• Proven experience selling technical products; experience in an industrial environment is strongly preferred.
• Fluent German and English; French, Polish, or another eastern European language is an asset.
• Willingness to travel around 30% of the time – roughly one week out of three.
• Comfortable working with figures, statistics, presentations, BI tools and the Microsoft Office suite.

Responsibilities

• Maintain and grow existing customer relationships and develop strategic partnerships with local key accounts and OEM subsidiaries.
• Plan and conduct regular customer visits across Central Europe, covering Germany, Switzerland and Eastern European countries.
• Present technical products, solutions and relevant standards convincingly, translating complex information for different audiences.
• Understand customer needs through active listening and thoughtful, relevant questions, and translate them into suitable solutions.
• Identify opportunities with existing customers and prospects, prepare proposals and lead negotiations through to closing.
• Implement a clear sales strategy supported by relevant KPIs and provide structured market, customer and competitor insights.
• Deliver technical and commercial training sessions to customers and their teams.

Skills

B2B field sales

Technical affinity

German language

English language

Customer relationship management

Strategic planning

Travel readiness

Education

Higher education degree

Tools

BI tools

Microsoft Office

Job description

BEA Sensors Europe in Liège, Belgium, seeks an experienced B2B field sales professional with strong technical affinity to grow our business across Central Europe, focusing on Germany, Switzerland, and Eastern Europe. You will build long-term partnerships with key accounts and OEM customers.

You will collaborate with Technical Sales and Inside Sales teams to translate customer challenges into solutions, plan visits, deliver training, and drive sustainable growth.