Senior Insights Analyst: Advanced Quant & Data Integration

Lyreco Switzerland AG; Brussel Hoofdstad; Hybride; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Pension plan

Personal growth budget

Competitive salary

Résumé du poste

Lyreco Switzerland AG in Belgium is seeking a Customer Experience Research & Insights Analyst to turn data into actionable business decisions. You will design and run quantitative studies, translate business questions into research objectives, and connect survey data, CRM, and operational metrics to uncover drivers of customer behavior.

You will collaborate with cross-functional teams across marketing and sales, develop dashboards, and support the evolution of Lyreco's customer intelligence

Qualifications

• Bachelor’s or Master’s degree in Statistics, Market Research, Business Analytics, Economics, Marketing Analytics, or related field.
• Minimum 5 years of experience in Market Research, Customer Insights, Consumer Insights or Analytics.
• Strong expertise in quantitative research methodologies and advanced statistical analysis.
• Experience with segmentation, cluster analysis, regression analysis and driver analysis.
• Experience with survey platforms such as Qualtrics or equivalent research tools.

Responsabilités

• Design and execute quantitative research projects to understand customer needs, behaviours and expectations.
• Gather business information needs and translate them into research objectives and methodologies.
• Conduct advanced statistical analyses including segmentation, cluster analysis, regression and driver modelling.
• Analyse and connect data sources including survey data, CRM information, digital analytics and revenue data.
• Identify patterns, correlations and key drivers influencing customer behaviour and business performance.
• Develop dashboards and reporting solutions combining behavioural, attitudinal and operational data.
• Collaborate with external research agencies when required and translate business needs into research requirements.
• Partner with internal stakeholders to transform complex analyses into clear and actionable business recommendations.

Connaissances

Quantitative research

Advanced Excel

SPSS

R/Python

Qualtrics

Formation

Bachelor’s or Master’s in Statistics/Market Research

Outils

Qualtrics

SPSS

Description du poste

Lyreco Switzerland AG in Belgium is seeking a Customer Experience Research & Insights Analyst to turn data into actionable business decisions. You will design and run quantitative studies, translate business questions into research objectives, and connect survey data, CRM, and operational metrics to uncover drivers of customer behavior.

You will collaborate with cross-functional teams across marketing and sales, develop dashboards, and support the evolution of Lyreco's customer intelligence