Research & Insights Analyst F/M (Advanced Quant & Data Integration)

Lyreco Group; Brussel; Hybride; EUR 55 000 - 70 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Pension plan

Personal growth budget

Competitive salary

Résumé du poste

Lyreco Group is seeking a Customer Experience Research & Insights Analyst to transform customer knowledge into strategic business decisions. You will generate actionable insights through quantitative research, analyze multiple data sources, and collaborate with stakeholders across marketing, sales, and merchandising.

You will join an international team focused on turning insights into action, shaping Lyreco’s customer intelligence capabilities and driving data-driven decisions in a hybrid work

Qualifications

• Bachelor's or Master's degree in Statistics, Market Research, Business Analytics, Economics, Marketing Analytics, or a related field.
• Minimum 5 years of experience in Market Research, Customer Insights, Consumer Insights or Analytics.
• Strong expertise in quantitative research methodologies and advanced statistical analysis.
• Hands-on experience with segmentation, cluster analysis, regression analysis and driver analysis.
• Experience with survey platforms such as Qualtrics or equivalent research tools.

Responsabilités

• Design and execute quantitative research projects to understand customer needs, behaviours and expectations.
• Gather business information needs and translate them into research objectives and methodologies.
• Conduct advanced statistical analyses including segmentation, cluster analysis, regression analysis and driver modelling.
• Analyse data from surveys, CRM, digital analytics, customer care and revenue sources.
• Identify patterns and key drivers influencing customer behaviour and business performance.
• Develop dashboards and reporting solutions combining behavioural, attitudinal and operational data.
• Collaborate with external research agencies when required and translate research into business needs.
• Partner with internal stakeholders to convert analyses into actionable recommendations.
• Support evolution of customer intelligence by connecting data sources and uncovering insights opportunities.

Connaissances

Quantitative research

Segmentation

Cluster analysis

Regression analysis

Excel

SPSS

R/Python

Stakeholder management

Formation

Bachelor's or Master's in Statistics/Market Research/Analytics

Outils

Qualtrics

Description du poste

Areyouexcitedforyournewcareeradventure? At Lyreco, we offer more than just a job, but a career!

About Lyreco

Lyreco is the European leader and the third largest distributor of workplace products and services in the world. Privately owned since 1926, Lyreco has continuously adapted to the evolving workplace through operational excellence, strong customer focus, and long-term supplier partnerships.

With more than 12,000 employees, Lyreco operates directly in 25 countries across Europe and Asia and covers 17 additional markets through a network of distribution partners.

To learn more about Lyreco – see our career website here

What We Offer

To support the development of our Customer Intelligence Team, we are looking for a Customer Experience Research & Insights Analyst who will help us transform customer knowledge into meaningful business decisions.

As Customer Experience Research & Insights Analyst, you will play a key role in generating actionable customer insights through advanced quantitative research and data analysis.

Working closely with Customer Experience, Marketing, Sales Excellence and Merchandising stakeholders, you will connect multiple data sources and uncover the customer behaviours, needs and drivers that help shape strategic business decisions.

You will join an international team of customer research, journey management and service design professionals focused on turning insights into action.

In This Role You Will

• Design and execute quantitative research projects to better understand customer needs, behaviours and expectations.
• Gather business information needs and translate them into research objectives and methodologies.
• Conduct advanced statistical analyses including segmentation, cluster analysis, regression analysis and driver modelling.
• Analyse and connect multiple data sources including survey data, CRM information, digital analytics, customer care interactions and revenue data.
• Identify patterns, correlations and key drivers influencing customer behaviour and business performance.
• Develop dashboards and reporting solutions combining behavioural, attitudinal and operational data.
• Collaborate with external research agencies when required and ensure business needs are translated into research requirements.
• Partner with internal stakeholders to transform complex analyses into clear and actionable business recommendations.
• Support the evolution of customer intelligence capabilities across Lyreco by helping connect existing data sources and uncovering new insights opportunities.

YOUR PROFILE

• Bachelor's or Master's degree in Statistics, Market Research, Business Analytics, Economics, Marketing Analytics, or a related field.
• Minimum 5 years of experience in Market Research, Customer Insights, Consumer Insights or Analytics.
• Strong expertise in quantitative research methodologies and advanced statistical analysis.
• Hands-on experience with techniques such as segmentation, cluster analysis, regression analysis and driver analysis.
• Experience working with survey platforms such as Qualtrics or equivalent research tools.
• Strong analytical skills with the ability to transform data into business recommendations.
• Advanced Excel skills.
• Experience with SPSS or similar statistical analysis tools.
• Knowledge of R and/or Python would be considered a strong advantage.
• Excellent communication and stakeholder management skills.
• Ability to work both independently and collaboratively in an international environment.
• Experience in a B2B environment would be an advantage. Previous experience gained within a research, insights, or consulting agency would also be highly valued.

Reasons To Join Lyreco Management

• A full- time job in a dynamic, passionate, international team
• Possibility to join internal accelerator program
• Competitive salary
• Hybrid work model
• Pension plan
• Personal growth budget