Senior Performance Marketeer

Ariad Group; Gent; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working environment

Extralegal benefits & cafeteria plan

Modern Ghent office

Growth opportunities

Job summary

Ariad Group is seeking a Senior Performance Marketeer to accelerate growth for a well-known omnichannel retailer in Belgium and the Netherlands. You will own the setup, management and optimization of digital campaigns across Google Ads, Meta and other channels, driving traffic, conversions and revenue.

You will work in a Ghent-based hybrid environment, collaborating with brand marketing, content, studio and e-commerce teams, applying a test-and-learn approach to scale what works and explore AI

Qualifications

• Native Dutch (C2) and strong English for cross-border collaboration.
• At least 5 years of experience in performance marketing and e-commerce, preferably retail.
• Experience with Google Ads, Meta Ads, analytics, programmatic and display advertising.
• Analytical mindset with data-driven decision making.
• Growth hacking mentality: test, learn, and scale what works.
• Awareness of AI, generative search and LLM impacts on ads and search.

Responsibilities

• Develop and optimize campaigns across Google Ads, Meta, and other channels.
• Analyze performance and identify new growth opportunities.
• Apply test-and-learn approach with A/B testing and experiments.
• Explore AI, generative search and LLM-advertising opportunities to strengthen the channel mix.
• Collaborate with brand marketing, content, studio and e-commerce teams; guide external agencies.
• Track trends in performance marketing and ecommerce to translate into concrete opportunities.

Skills

Dutch (C2)

English proficiency

Analytical mindset

Growth hacking

Strategic thinking

Independent / entrepreneurial

Omnichannel mindset

Tools

Google Ads

Meta Ads

Web Analytics

Programmatic Ads

Display Advertising

Job description

Ready for a new challenge? Our clients are the leading brands in Europe, and they're looking for a variety of digital talent for their teams. We'll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad

We're the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe's finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. Ariad consultants are specialized in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role

As a Senior Performance Marketeer, you'll play a key role in accelerating the digital growth of a well-known omnichannel retailer active in Belgium and the Netherlands. You'll take ownership of setting up, managing and optimizing digital campaigns across both markets, combining strategic thinking with hands-on execution to drive more traffic, conversions and revenue.

What you will be doing

• Develop and optimize campaigns across Google Ads, Meta and other digital channels
• Analyze performance, adjust campaigns and identify new growth opportunities
• Work from a test-and-learn approach: turn hypotheses into A/B tests and experiments, and quickly scale what works
• Explore opportunities within AI, generative search and LLM-advertising, and research how these can strengthen the channel mix, content strategy and measurability
• Collaborate closely with colleagues from brand marketing, content, studio and e-commerce, and steer external agencies
• Track trends in performance marketing and e-commerce and translate them into concrete opportunities

What you bring

• Native or near-native (C2) proficiency in Dutch + good level of English
• At least 5 years of experience in performance marketing and e-commerce, preferably within retail
• Experience with Google Ads, Meta Ads, web analytics, programmatic and display advertising
• A strong analytical mindset, making well-founded decisions based on data
• A clear growth hacking mentality: you think in experiments, learn fast from data, and continuously test new formats, audiences, channels and landing pages
• An eye for the impact of AI, generative search and LLMs on search, advertising and consumer behavior, and the ability to translate these developments into concrete opportunities
• You work independently, take ownership and think entrepreneurially
• You have an omnichannel mindset, communicate clearly and collaborate smoothly across teams

The offer

• A key role within the marketing team.
• A high-impact position where you directly contribute to the growth of a strong retail brand.
• A hybrid working environment with room for flexibility.
• An attractive salary package with extralegal benefits and a cafeteria plan.
• A modern workplace in Ghent with plenty of facilities.
• Room for initiative, personal development and professional growth.