Segment Marketer - Architects & Wood Coatings (Hybrid)

Rubio Monocoat; Izegem; Hybride; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Rubio Monocoat is seeking a Segment Marketer to shape and activate our marketing approach for strategic target groups, with a focus on exterior professional wood oil markets and architects. You will join a marketing team of about 20 professionals and collaborate with product management, content, digital marketing, marketing automation, and sales to go to market for strategic segments.

You will spend time in the field with customers and projects to gain insights, translate them into compelling

Qualifications

• Experience in segment marketing, B2B marketing, go-to-market, or audience-focused marketing roles.

Responsabilités

• Segment Strategy & Market Understanding: build insights on the exterior professional wood oil market and architects to define focus and positioning.
• Value Proposition & Messaging: translate insights into clear value propositions and messaging.
• Campaigns & Lead Generation: brief and support targeted campaigns, content initiatives, and lead generation actions.
• Sales Alignment & Commercial Support: align with sales on market needs, lead quality and opportunities; create supporting assets.
• Performance & Optimization: monitor campaigns and content performance to improve future initiatives across markets.

Connaissances

Segment marketing

B2B marketing

Go-to-market

Audience-focused marketing

Description du poste

Rubio Monocoat is seeking a Segment Marketer to shape and activate our marketing approach for strategic target groups, with a focus on exterior professional wood oil markets and architects. You will join a marketing team of about 20 professionals and collaborate with product management, content, digital marketing, marketing automation, and sales to go to market for strategic segments.

You will spend time in the field with customers and projects to gain insights, translate them into compelling