Campaign Manager

Rubio Monocoat; Izegem; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

International impact

Fringe benefits

Job summary

Rubio Monocoat seeks a Campaign Manager to orchestrate digital campaigns from strategy to lead generation. You will align briefs, KPIs, assets, media, and follow-up to deliver measurable impact across brand and performance metrics.

You’ll collaborate with a 20-strong marketing team, shaping campaigns with a focus on lead nurturing and cross-functional execution. Hybrid work is offered in a global, wood-industry context with international reach.

Qualifications

• Experience in digital campaign management.
• Strong in campaign briefing and KPI setting.
• Excellent understanding of digital marketing and performance.

Responsibilities

• Plan, coordinate, and optimize digital campaigns from briefing to post-evaluation.
• Develop, plan, and coordinate campaigns aligned with business goals.
• Set up and monitor lead generation campaigns and nurture flows with sales/automation.
• Collaborate with media specialists to optimise targeting, budget, and channels.
• Monitor performance, translate insights into optimisations, ensure timely delivery and brand consistency.

Skills

Campaign management

Briefing & KPIs

Digital marketing

Media buying

Lead generation

Lead nurturing

Analytics & data

Stakeholder alignment

Strategic thinking

English proficiency

Tools

Monday.com

Google Analytics

Meta Business Manager

Job description

Do you know how to turn strategy into well-orchestrated digital campaigns that drive both brand impact and lead generation? At Rubio Monocoat, we are looking for a Campaign Manager who can bring structure, clarity, and performance focus to our digital marketing campaigns. You ensure that strategy, briefing, KPIs, assets, media, and follow-up all come together in a way that delivers impact.

You will join a strong marketing team of around 20 professionals, with expertise across content, design, performance marketing, community management, and marketing automation. In close collaboration with colleagues across marketing and sales, you will manage campaigns from setup to optimization, with a clear focus on brand impact, B2B lead generation, and strong lead nurturing flows.

What will you do?

In this role, you will be responsible for planning, coordinating, and optimizing digital campaigns from briefing to post-campaign evaluation.

Campaign Strategy & Planning

You develop, plan, and coordinate digital campaigns that support both brand-building and lead generation objectives. You ensure that campaign strategy, planning, and execution are aligned with broader business goals.

You translate business objectives into sharp campaign briefings, clear KPIs, and concrete deliverables. You define what success looks like and make sure all stakeholders are aligned from the start.

Lead Generation & Lead Nurturing

You set up and follow up lead generation campaigns across different digital channels. You also help shape and monitor lead nurturing flows in close collaboration with sales and marketing automation, ensuring leads are not only generated, but also developed in the right way.

Media Coordination & Performance Challenge

You work closely with specialists and challenge media approach and campaign execution on targeting, budget allocation, channel choices, creatives, and performance. You know how to ask the right questions and push for stronger results.

You monitor campaign performance, analyze results, and translate insights into focused optimizations. You make sure campaigns go live on time, assets are delivered with quality, and brand consistency is maintained across all digital touchpoints.

Who are you?

• You have experience in digital campaign management.
• You are strong in campaign briefing and KPI setting.
• You have a good understanding of digital marketing and performance.
• You are able to challenge media buying in a meaningful and constructive way.
• You have experience with B2B lead generation and lead nurturing.
• You work in a structured way and are strong in stakeholder alignment.
• You are able to think strategically and execute practically.
• You are analytically minded and enjoy optimizing based on data and performance.
• You can switch quickly when priorities, product launches, or campaign plans change.
• You have a professional command of English, both spoken and written. Knowledge of Dutch, French and/or German is a plus.

Nice to have

• Passion for wood or experience in the wood sector is a strong asset.
• Experience with Monday.com, Google Analytics, and Meta Business Manager.
• Experience with setting up and/or managing CRM tooling.

What do we offer you?

You will join a broad marketing team of around 20 professionals and work closely with specialists in content, design, performance marketing, community management, and marketing automation. This creates a strong environment for collaboration and learning.

You will play a key role in making sure our campaigns are not only well-executed, but also commercially effective and strategically aligned.

Hybrid working

We believe in a healthy balance between focus and collaboration. We offer a flexible arrangement where you alternate between our modern office and working from home.

International Impact

You will work for a global player active in over 80 countries. Your campaigns will help strengthen our brand and commercial performance across international markets.

At Rubio Monocoat, we value a no-nonsense approach. If you see opportunities to improve campaign quality, performance, or lead generation, you will have the freedom to bring your ideas forward and help make them happen.

You will become part of a successful, growing company where passion and innovation are central. We love investing in your further development and professional growth.

An attractive salary supplemented with fringe benefits that match your experience and responsibilities.

About Rubio Monocoat

Driven by a passion for wood and innovation, Rubio Monocoat has grown into a unique player on the world stage. Thanks to our patented technology, we have become the reference for professionals in more than 80 countries. With us, you won’t find a rigid hierarchy, but a dynamic and entrepreneurial environment where we build every day toward a greener and smarter future for wood protection. Innovation is in our DNA, and we seek that same energy in our marketing projects.