Segment Marketer

Rubio Monocoat; Izegem; Hybride; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Rubio Monocoat is seeking a Segment Marketer to shape and activate our marketing approach for strategic target groups, with a focus on exterior professional wood oil markets and architects. You will join a marketing team of about 20 professionals and collaborate with product management, content, digital marketing, marketing automation, and sales to go to market for strategic segments.

You will spend time in the field with customers and projects to gain insights, translate them into compelling

Qualifications

• Experience in segment marketing, B2B marketing, go-to-market, or audience-focused marketing roles.

Responsabilités

• Segment Strategy & Market Understanding: build insights on the exterior professional wood oil market and architects to define focus and positioning.
• Value Proposition & Messaging: translate insights into clear value propositions and messaging.
• Campaigns & Lead Generation: brief and support targeted campaigns, content initiatives, and lead generation actions.
• Sales Alignment & Commercial Support: align with sales on market needs, lead quality and opportunities; create supporting assets.
• Performance & Optimization: monitor campaigns and content performance to improve future initiatives across markets.

Connaissances

Segment marketing

B2B marketing

Go-to-market

Audience-focused marketing

Description du poste

As Segment Marketer, you are responsible for shaping and activating our marketing approach for strategic target groups, with a clear focus on the exterior professional wood oil market and architects. You understand what these audiences need, where the growth opportunities lie, and how we can reach and convince them through the right value propositions, content, campaigns, and lead generation initiatives.

You will be part of the marketing team and work together with a broader marketing team of around 20 professionals. In close collaboration with colleagues in product management, content, digital marketing, marketing automation, and sales, you will help shape how we go to market for these strategic segments.

What will you do?

Segment Strategy & Market Understanding

You build a strong understanding of the exterior professional wood oil market and architects: their needs, challenges, decision-making process, and the opportunities for Rubio Monocoat. You actively spend time in the field by visiting customers, professionals, architects, projects, partners, and events to gain real market insights and identify growth opportunities. You use these insights to help define where we should focus and how we should position ourselves.

Value Proposition & Messaging

You translate market and customer insights into clear value propositions, relevant messaging, and strong content angles. You help ensure that our communication is aligned with what matters most to these target groups.

Campaigns & Lead Generation

You brief and support targeted campaigns, content initiatives, and lead generation actions aimed at the assigned segments. You work closely with digital marketing and marketing automation colleagues to make sure campaigns, lead flows, and nurturing journeys are relevant and effective.

Sales Alignment & Commercial Support

You work together with sales to align on market needs, lead quality, and commercial opportunities. You also support the creation of cases, references, tools, and other assets that help strengthen our commercial approach.

Performance & Optimization

You monitor how campaigns, content, and segment actions perform, and use those insights to improve future initiatives. You help ensure a consistent and effective segment approach across markets and touchpoints.

Who are you?

• You have experience in segment marketing, B2B marketing, go-to-market, or audience-focused marketing roles.
• You are able to translate market insights into clear and relevant marketing actions.
• You are field-driven and enjoy being close to customers, projects, and the market.
• You know how to sharpen value propositions, messaging, and content themes for specific target groups.
• You understand how content, campaigns, and lead generation work together.
• You are comfortable working with professional audiences and more complex decision-making units.
• You are strong in alignment and collaboration across marketing and sales teams.
• You are analytically minded and know how to turn insights into optimizations.
• You work in a structured way and can manage multiple initiatives at the same time.
• Experience with B2B lead generation and lead nurturing is a strong asset.
• Experience working with architects, specifiers, or other specification-driven target groups is a plus.
• You are a strong communicator and are fluent in English.
• Knowledge of Dutch, French and/or German is a strong asset.

What do we offer you?

A Strong Marketing Team

You will join a broad marketing team of around 20 professionals and work closely with specialists in product management, digital marketing, content, e-commerce, marketing automation, and campaigning. This creates a strong environment for collaboration and learning.

Strategic Impact

You will play an important role in shaping our marketing approach for strategic growth segments and help translate market opportunities into concrete actions.

Hybrid working

We believe in a healthy balance between focus and collaboration. We offer a flexible arrangement where you alternate between our modern office and working from home.

International Impact

You will work for a global player active in over 80 countries. Your work will help strengthen our position across international markets and customer groups.

Room for Initiative

At Rubio Monocoat, we value a no-nonsense approach. If you see opportunities in the market or have ideas to improve how we approach a segment, you will have the freedom to bring them forward and help make them happen.

A Growth Story

You will become part of a successful, growing company where passion and innovation are central. We love investing in your further development and professional growth.

Competitive Package

An attractive salary supplemented with fringe benefits that match your experience and responsibilities.

About Rubio Monocoat

Driven by a passion for wood and innovation, Rubio Monocoat has grown into a unique player on the world stage. Thanks to our patented technology, we have become the reference for professionals in more than 80 countries. With us, you won't find a rigid hierarchy, but a dynamic and entrepreneurial environment where we build every day toward a greener and smarter future for wood protection. Innovation is in our DNA, and we seek that same energy in our marketing projects.