Medior Digital Marketeer

24Flow - shop floor management and production scheduling platform; Gent; Hybride; EUR 42 000 - 60 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Hybrid working

32 holidays

Meal vouchers

Insurance

Laptop + phone

Eco vouchers

CAO90 bonus plan

Marketing tools budget

High-impact team

Résumé du poste

24Flow is a fast-growing software company transforming how makers plan operations. We are seeking a hands-on medior digital marketeer who takes ownership of our digital channels and drives measurable results.

You will own our website, YouTube, SEO, marketing automation, and social media; run campaigns to generate qualified inbound leads; test new tools, optimize AppExchange presence, support events, and coordinate partner efforts in a hybrid, collaborative environment.

Qualifications

• 3-5 years of experience in digital marketing or marketing operations.
• Hands-on experience with marketing automation tools (HubSpot, Mailchimp, Pardot).
• Solid knowledge of SEO & GEO, Google Analytics, Semrush, WordPress, RankMath.
• Experience managing a LinkedIn company presence.
• B2B marketing experience in a high-tech software company.
• Analytical mindset: track, report, analyze, and improve performance metrics.
• Passion for experimenting with new marketing and AI tools (Claude and NotebookLM).
• Fluent in English and Dutch.

Responsabilités

• Own and optimize website, YouTube, SEO & GEO management.
• Set up and manage outbound email campaigns using marketing automation tools.
• Lead nurturing via newsletters and regular emails to customers and partners.
• Manage LinkedIn presence and explore advertising opportunities.
• Track website traffic, lead conversion and key metrics across the marketing stack.
• Test and implement new marketing tools with a drive towards automation.
• Improve AppExchange presence and lead generation.
• Support trade shows, webinars and industry events with marketing materials.
• Coordinate marketing activities with partners, including updates and joint communications.

Connaissances

Digital marketing

Marketing operations

Marketing automation

SEO

GEO

Google Analytics

Semrush

WordPress

RankMath

LinkedIn marketing

B2B marketing

Analytics

AI tools

Claude

NotebookLM

Dutch

English

Outils

HubSpot

Mailchimp

Pardot

Google Analytics

Semrush

WordPress

RankMath

Description du poste

24Flow is a fast-growing, investor-backed software company transforming how make-to-order and engineer-to-order manufacturers plan and execute operations. Our modular platform, built on Salesforce, helps high-mix, low-volume production companies streamline short-term scheduling, reduce work-in-progress, and empower operators with digital support.

We're looking for a hands‑on medior digital marketeer who takes real ownership of our digital channels. Your mission: increase the volume of qualified inbound leads, and you own the numbers that prove it.

Your Role

You independently run our digital marketing engine. You don't wait for instructions: you monitor, spot what's broken or underperforming, fix it, and report on it. You work to a process, follow through on actions, and know our product and customers well enough to market them credibly.

• Website, YouTube, SEO & GEO Management: Maintain and optimize our websites and YouTube presence, identify and monitor keywords, fix technical issues, and ensure content stays current.
• Marketing Automation: Set up and manage outbound email campaigns using marketing automation tools.
• Lead Nurturing: Execute newsletter campaigns and regular email communications to customers and partners.
• Social Media Execution: Manage our LinkedIn presence, create posts, and explore LinkedIn or alternative advertising opportunities.
• Performance Tracking: Own website traffic, lead conversion, and key metrics across our marketing stack. You notice trends and act before anyone has to ask.
• Digital Tool Testing: Research, test, and implement new marketing tools, with a strong drive towards automation.
• AppExchange Optimization: Improve our presence and lead generation on Salesforce AppExchange (Salesforce's B2B app store).
• Event Marketing Support: Support trade shows, webinars, and industry events with existing marketing materials, and take on part of the admin work every event brings.
• Partner Marketing: Coordinate marketing activities with partners, including updates and joint communications.

You Bring

• 3-5 years of experience in digital marketing or marketing operations.
• Hands‑on experience with marketing automation tools (HubSpot, Mailchimp, Pardot, etc.).
• Solid knowledge of SEO & GEO, Google Analytics, Semrush, WordPress, RankMath or similar, or proven digital proficiency to get up to speed very fast.
• Experience managing a LinkedIn company presence.
• B2B marketing experience, preferably in a high‑tech software company.
• Analytical mindset: you track, report, analyze, and improve on performance metrics.
• A passion for experimenting with new marketing and AI tools. Claude and NotebookLM are your best friends.
• A strong drive to understand our business, our customers' world, and the true value our product brings.
• Fluent in English & Dutch.

How You Work

• You are well organized: you prioritize, keep focus, and follow up on your actions.
• You are proactive, come up with new creative ideas, and bring a strong sense of urgency.
• You communicate openly and transparently, including when something isn't working.

Key Success Metrics

• Primary KPI: Increase in qualified inbound leads month‑over‑month.
• Supporting Metrics: Website visitor growth, AppExchange lead generation, LinkedIn follower and engagement growth, email campaign performance and deliverability, marketing automation campaign effectiveness.

What We Offer

• Competitive salary.
• Flexible, hybrid working culture.
• 32 holidays per year.
• Meal vouchers.
• Group and hospitalization insurance (0% own contribution).
• Laptop, phone & mobile data plan.
• Eco vouchers.
• CAO90 bonus plan.
• Budget for marketing tools and training.
• Be part of a high‑impact team shaping the future of manufacturing.

Why You'll Love Working With Us

At 24Flow, you'll find the speed and ownership of a scale‑up backed by experienced founders and investors. We combine digital innovation with real‑world production expertise. You'll have the freedom to test new tools and approaches, with direct visibility into how your efforts drive business growth.