Go-To-Market Product Marketer, B2B Growth Driver

Locinox; Waregem; Sur place; EUR 60 000 - 85 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Hospitalization insurance

Group insurance

CLA90 bonus

Eco vouchers

Résumé du poste

Locinox is seeking a Product Marketer to serve as the indispensable link in every product launch. You will dive deep into our innovative products, translating complex technical details into clear customer stories.

You’ll bridge Sales, Marketing, and Product Management, owning the go-to-market roadmap from concept to launch, reporting to the Marketing Director. You will coordinate the entire launch process, train sales teams and partners, and ensure consistent product messaging across channels.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or Communications.
• 3 to 5 years of relevant experience in product marketing within a B2B environment. Experience with technical products is a strong asset.
• Knowledge of and experience with PIM systems (Perfion, Akeneo, Salsify) is a major plus.
• Experience with other tools such as CMS, Microsoft 365, DAM, ODS, or ERP systems.
• You are fluent in Dutch and English. French and/or German are considered a plus.

Responsabilités

• Coordinate and drive the entire product launch process, closely monitoring planning, key milestones, and deliverables. Lead NPI meetings with various internal stakeholders.
• Take full ownership of all internal product communication. Train sales teams and external partners; support marketing team in developing content across channels.
• You work closely with Product Management and provide market-driven insights. In case of product changes, you take the lead to ensure consistency. You safeguard the accuracy, completeness, and consistency of all product information.
• You develop clear and compelling value propositions and always start from the 'why'. You translate technical features into concrete customer benefits.

Connaissances

Product marketing

B2B marketing experience

Dutch language

English language

French/German (plus)

Formation

Bachelor's or Master's degree in Marketing, Business Administration, or Communications

Outils

Perfion

Akeneo

Salsify

CMS

Microsoft 365

DAM

ODS

ERP systems

Description du poste

Locinox is seeking a Product Marketer to serve as the indispensable link in every product launch. You will dive deep into our innovative products, translating complex technical details into clear customer stories.

You’ll bridge Sales, Marketing, and Product Management, owning the go-to-market roadmap from concept to launch, reporting to the Marketing Director. You will coordinate the entire launch process, train sales teams and partners, and ensure consistent product messaging across channels.