Product Marketer

Locinox; Waregem; Sur place; EUR 60 000 - 85 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Hospitalization insurance

Group insurance

CLA90 bonus

Eco vouchers

Résumé du poste

Locinox is seeking a Product Marketer to serve as the indispensable link in every product launch. You will dive deep into our innovative products, translating complex technical details into clear customer stories.

You’ll bridge Sales, Marketing, and Product Management, owning the go-to-market roadmap from concept to launch, reporting to the Marketing Director. You will coordinate the entire launch process, train sales teams and partners, and ensure consistent product messaging across channels.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or Communications.
• 3 to 5 years of relevant experience in product marketing within a B2B environment. Experience with technical products is a strong asset.
• Knowledge of and experience with PIM systems (Perfion, Akeneo, Salsify) is a major plus.
• Experience with other tools such as CMS, Microsoft 365, DAM, ODS, or ERP systems.
• You are fluent in Dutch and English. French and/or German are considered a plus.

Responsabilités

• Coordinate and drive the entire product launch process, closely monitoring planning, key milestones, and deliverables. Lead NPI meetings with various internal stakeholders.
• Take full ownership of all internal product communication. Train sales teams and external partners; support marketing team in developing content across channels.
• You work closely with Product Management and provide market-driven insights. In case of product changes, you take the lead to ensure consistency. You safeguard the accuracy, completeness, and consistency of all product information.
• You develop clear and compelling value propositions and always start from the 'why'. You translate technical features into concrete customer benefits.

Connaissances

Product marketing

B2B marketing experience

Dutch language

English language

French/German (plus)

Formation

Bachelor's or Master's degree in Marketing, Business Administration, or Communications

Outils

Perfion

Akeneo

Salsify

CMS

Microsoft 365

DAM

ODS

ERP systems

Description du poste

At Locinox, we are Builders of Better. People who keep going until something is not just good, but great. People who find simple solutions to complex challenges. Every product we create may look simple at first glance, but inside it is pure ingenuity.

Our Builders of Better obsess over every detail until everything is just right. That's how we make gates smart. Our work shines in some of the world's most remarkable locations, from the tennis courts of Roland Garros to American universities and even the Sydney Zoo. Ready to become a Builder of Better yourself and join our growth story as our new Product Marketer?

Job Description

As a Product Marketer, you are the indispensable link in every product launch at Locinox. You dive deep into our innovative products, understand them down to the smallest technical detail, and effortlessly translate that complexity into a clear, compelling, and easy-to-understand customer story.

You are the crucial bridge between Sales, Marketing, and Product Management, ensuring that every product is launched with maximum market impact. You own the entire go-to-market roadmap, from concept to launch. In this role, you report directly to the Marketing Director.

Your responsibilities

• As a Product Marketer, you coordinate and drive the entire product launch process, closely monitoring planning, key milestones, and deliverables. In this role, you will have the opportunity to lead NPI meetings with various internal stakeholders.
• Take full ownership of all internal product communication. On the one hand, you train our sales teams and external partners; on the other, you support our marketing team in developing consistent content across all channels.
• You work closely with Product Management and provide valuable market-driven insights. In the case of product changes, you take the lead to ensure consistency. You safeguard the accuracy, completeness, and consistency of all product information.
• You develop clear and compelling value propositions and always start from the 'why'. You translate technical features into concrete customer benefits. This ability to transform technical information into understandable and commercially powerful communication is key to success in the role.

Qualifications

What do you bring as a Product Marketer?

• A Bachelor's or Master's degree in Marketing, Business Administration, or Communications.
• 3 to 5 years of relevant experience in product marketing within a B2B environment. Experience with technical products is a strong asset.
• Knowledge of and experience with PIM systems (Perfion, Akeneo, Salsify) is a major plus.
• Experience with other tools such as CMS, Microsoft 365, DAM, ODS, or ERP systems.
• You are fluent in Dutch and English. French and/or German are considered a plus.

Additional Information

What you'll get as a Product Marketer at Locinox:

• A competitive compensation package including attractive fringe benefits (meal vouchers worth €8, hospitalization and group insurance, CLA90 bonus, eco vouchers, etc.), tailored to your experience and expertise.
• You'll join an international B2B environment that is part of an exciting growth story, alongside a team of Builders of Better.
• A challenging role with significant responsibility and interaction with a wide range of internal and external stakeholders.