Regional Marketing Lead: AI-Powered Growth

Lalamove; Brussel Hoofdstad; On-site; EUR 102,000 - 147,000; Full time

Job summary

Lalamove in Hong Kong is seeking a Senior Regional Marketing Executive to drive cross-market strategies and optimize end-to-end campaign delivery. You will lead regional initiatives, align markets, and scale AI-enabled workflows to boost efficiency and impact.

You'll collaborate with local teams and senior stakeholders, balancing online and offline channels, data-driven decision making, and creative localization to accelerate market penetration across Asia-Pacific markets.

Qualifications

• Senior Marketing role with strong online and offline media experience.
• Excellent communication in English and Chinese.
• Ability to collaborate across diverse markets and align regional strategies.

Responsibilities

• Steer regional campaign efficiencies and cross-market alignment.
• Manage end-to-end delivery: Strategy → Execution → Creative/Localization → Performance adjustments.
• Scale AI tools adoption within local marketing arms to boost efficiency.
• Review localized assets as regional gatekeeper and enable rapid cross-market adaptation.
• Extract data-driven learnings to build unified playbooks for consistent ad product adoption.

Skills

Campaign management

Cross-market coordination

AI integration

Performance analytics

Tools

AI platforms

Job description

Lalamove in Hong Kong is seeking a Senior Regional Marketing Executive to drive cross-market strategies and optimize end-to-end campaign delivery. You will lead regional initiatives, align markets, and scale AI-enabled workflows to boost efficiency and impact.

You'll collaborate with local teams and senior stakeholders, balancing online and offline channels, data-driven decision making, and creative localization to accelerate market penetration across Asia-Pacific markets.