Senior Marketing Executive

Lalamove; Brussel Hoofdstad; Sur place; EUR 102 000 - 147 000; Plein temps

Résumé du poste

Lalamove in Hong Kong is seeking a Senior Regional Marketing Executive to drive cross-market strategies and optimize end-to-end campaign delivery. You will lead regional initiatives, align markets, and scale AI-enabled workflows to boost efficiency and impact.

You'll collaborate with local teams and senior stakeholders, balancing online and offline channels, data-driven decision making, and creative localization to accelerate market penetration across Asia-Pacific markets.

Qualifications

• Senior Marketing role with strong online and offline media experience.
• Excellent communication in English and Chinese.
• Ability to collaborate across diverse markets and align regional strategies.

Responsabilités

• Steer regional campaign efficiencies and cross-market alignment.
• Manage end-to-end delivery: Strategy → Execution → Creative/Localization → Performance adjustments.
• Scale AI tools adoption within local marketing arms to boost efficiency.
• Review localized assets as regional gatekeeper and enable rapid cross-market adaptation.
• Extract data-driven learnings to build unified playbooks for consistent ad product adoption.

Connaissances

Campaign management

Cross-market coordination

AI integration

Performance analytics

Outils

AI platforms

Description du poste

At Lalamove, we believe in the power of community. Millions of drivers and customers use our platform to connect and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as possible. We have massively scaled our efforts globally and now have our sights on taking our best-in-class technology to the rest of the world. And we need your help to get us there!

We are looking for a Senior Regional Marketing Executive based in Hong Kong. The ideal candidate possesses a strong background in marketing with a blend of online and offline media experience. This role requires excellent communication skills in both English and Chinese and the ability to work collaboratively across diverse markets.

What you’ll do:

The candidate will steer regional campaign efficiencies, drive cross-market alignment, and manage end-to-end delivery performance across a portfolio of markets:

• Market Alignment & Performance Monitoring: Hold regular syncs with local market marketing teams to actively check live campaign metrics, audit status, and monitor media spending pacing. Flag red markets for deep-dive review and intervention

• End-to-End Campaign Delivery Optimization: Bridge and strengthen workflows from business strategy to local execution, overseeing the lifecycle stream: Strategy -> Execution -> Creative/Localization -> Performance Adjustment. Identify gaps in top/mid/bottom-funnel alignment and provide actionable recommendations.

• AI Integration & Automation Scaling: Spearhead and scale AI tool adoption within local marketing arms to enhance structural workflows, lower creative overhead, and boost production efficiency.

• Asset Quantity & Quality Gatekeeping: Review localized channel assets, act as the regional creative gatekeeper, and develop systemic workflows to rapidly scale up cross-market creative adaptation and asset variations.

• Cross-Market Learning & Strategy Standardization: Extract data-driven learnings from successful regional strategies and build unified playbooks to ensure ad product adoption consistency.

What you’ll need:

• Must-Have

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice