Director, Marketing

Lalamove; Brussel Hoofdstad; On-site; EUR 120,000 - 180,000; Full time

Job summary

Lalamove is seeking a Director of Marketing to lead international marketing across markets and align marketing with growth goals. The role is based in Belgium and targets driven growth and retention through data-informed strategies.

You will manage a high-performing team, drive digital campaigns and loyalty initiatives, and collaborate with product and sales to maximize revenue across demand and supply channels. This is a global, fast-moving role with budget responsibility.

Qualifications

• 10+ years of work experience from HQ or regional HQ of multinational companies
• Strong proficiency with marketing tech tools and complex marketing tracking infrastructures
• Experience with integrated marketing campaigns
• Experience in budgeting and marketing planning processes
• Experience in paid acquisition, online advertising, CRM or retention marketing
• Familiarity with marketing metrics such as CAC, CPO, CVR, CPL
• Experience leading international, multicultural teams

Responsibilities

• Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels
• Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Responsible for the marketing organization structure, guiding the day to day activities of the marketing team
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations
• Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth
• Create processes and operating procedures between market and functional teams
• Undertake continuous analysis of the competitive environment and consumer trends

Skills

Leadership

Digital marketing

Loyalty programs

Data-driven marketing

Stakeholder management

Communication

Team building

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head‑on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.

An opportunity has arisen to join us as Director Marketing. Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets. We are looking for a strong senior executive who is results- and data-driven, has a strong business mindset, and possesses a proven track record leading successful, full-spectrum marketing teams focused on growth and retention.

What we seek:

• Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets

• Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner

• Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes

• Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team

• Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization

• Data-Driven mindset: Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data

• Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise

What you will do:

• Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels

• Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

• Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.

• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations

• Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.

• Create processes and operating procedures between market and functional teams.

• Undertake continuous analysis of the competitive environment and consumer trends

What you will need:

• Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs

• Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures

• Extremely familiar with the concept of integrated marketing campaigns.

• Experience in leading marketing planning and budgeting processes.

• Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus

• Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc

• Experience in leading international / multi-cultural teams