Product Specialist

Key4Nova; Brussel Hoofdstad; On-site; EUR 55,000 - 75,000; Full time

Job summary

AlphaDia, a Belgian SME specializing in diagnostic solutions for laboratories, seeks a Product Specialist to develop and manage a Belgian portfolio with a broader Belux scope. You will combine field presence, technical support and coordination in an SME that values flexibility, team spirit and service orientation.

You will engage with scientific stakeholders, promote products, and provide training and support while contributing to administrative follow‑up and market visibility.

Qualifications

• 5+ years of B2B sales experience in pharmaceutical, medical laboratory, diagnostics or IVD environments.
• Ability to engage credibly with scientific and technical stakeholders and explain solutions clearly.
• Willingness to work in an SME, hands‑on field roles and team‑oriented setting.

Responsibilities

• Manage and develop a portfolio of clients in Belgium, mainly in the laboratory sector.
• Identify new commercial opportunities with existing and new accounts in a mainly farmer‑oriented approach.
• Understand client needs and propose tailored diagnostic solutions.
• Present, explain and promote products to users and technical stakeholders with an educational approach.
• Provide first‑level technical and client support and training on equipment and solutions.
• Contribute to administrative follow‑up: offers, files, orders, reporting, ERP/CRM usage.
• Enhance market visibility and promote solutions through initiatives and content.

Skills

B2B sales

Field sales

Client relationships

Job description

AlphaDia is a Belgian SME that has specialised since 1995 in the promotion and commercialisation of diagnostic solutions for laboratories, active in the human, veterinary and environmental fields.

Present in Belgium and Luxembourg, it operates in a demanding and certified technical environment where customer proximity, service quality and team spirit make the difference. The company is currently looking for a: Product Specialist

As a Product Specialist, you develop and manage a customer portfolio across Belgium, with a broader scope across the Belux. In this versatile role, you combine field presence, technical support, administrative follow-up and internal coordination, with a solution-oriented approach in an SME environment where flexibility, team spirit and service orientation are essential.

RESPONSIBILITIES:

• Manage and develop a portfolio of existing clients in Belgium, mainly within the laboratory sector, ensuring a trusted relationship and high-quality commercial follow-up.
• Identify new commercial opportunities with existing clients and new accounts, through a mainly farmer-oriented approach with a targeted share of prospecting.
• Understand the technical and operational needs of clients in order to propose tailored solutions aligned with their field constraints and diagnostic challenges.
• Present, explain and promote products and solutions to users and technical stakeholders, using an educational and solution-oriented approach.
• Provide first-level technical support as well as client support and training in the use of the equipment and solutions offered.
• Contribute to the proper administrative and operational follow-up of the activity, including the management of offers, client files, orders, reporting and the rigorous use of the ERP/CRM.
• Actively contribute to the company's visibility and market positioning through communication initiatives, content creation and the promotion of solutions on the market.
• Work closely with internal teams in an SME spirit, bringing flexibility, cross-functional support and concrete involvement in collective success.

PROFILE:

• You have at least 5 years of B2B sales experience in a pharmaceutical, medical laboratory, diagnostics or IVD environment.
• You are able to engage credibly with scientific and technical stakeholders and explain solutions in a clear and educational way.
• You enjoy versatile roles and SME structures, where flexibility, mutual support and service orientation are essential.
• You are not afraid of being in the field or of getting hands-on with equipment when the situation requires it.
• You have a good understanding of quality and regulatory environments, particularly ISO and IVDR.
• You are autonomous, pragmatic and solution-oriented, and believe that success is built as a team.
• You speak fluent Dutch and have a good command of English. Good knowledge of French is a plus.

Interested?

AlphaDia offers you a varied and visible role within a specialised SME, where your impact will be tangible both with clients and internally.

You will join an engaged team in a stimulating technical environment, with autonomy, continuous training and real proximity to the business.