Product Marketing Lead for AI-Native Growth

Introw, Inc.; Gent; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity through ESOP

MacBook and iPhone

Fully paid phone subscription

Healthcare plan

Mobility budget

Meal vouchers

Introw merch

Team drinks and events

Job summary

Introw is seeking a first dedicated product marketer to own how Introw is told and how customers adopt it. You will sit with product and engineering, translate ships into stories and pages, and build automated journeys that grow revenue.

You will directly influence how our product messaging scales across website, sales, onboarding and socials. This role sits on the product/engineering island, emphasizes hands-on execution, and requires around 5 years in B2B SaaS marketing with a growth mindset.

Qualifications

• 5+ years in B2B SaaS marketing, ideally in product or growth marketing.
• Growth-minded and analytical; you think in funnels, cohorts, and experiments.
• A storyteller who turns a broad product into a clear narrative for different audiences.
• Hands-on and able to build drip campaigns, lifecycle emails, and landing pages.

Responsibilities

• Build and run drip campaigns and lifecycle emails triggered by product events to raise engagement and feature adoption.
• Own product pages (landing pages) from message to published page for every feature shipped.
• Own the product story and messaging across website, sales, onboarding, and socials.
• Run socials with product-led content that people want to share.
• Shorten the sales cycle and raise win rate with messaging and assets that aid the sales team.
• Cut manual onboarding time with automated guidance for customers to adopt more features.
• Drive expansion by promoting modules like LMS to the right customers.
• Automatically revive sleeping accounts with campaigns based on customer activity.
• Collaborate with product, engineering, sales, and customer success; listen to real customers.

Skills

Product marketing

B2B SaaS

Growth mindset

Storytelling

Hands-on

Entrepreneurial

Analytical

Learning mindset

Tools

HubSpot

Salesforce

Landing pages

Job description

Introw is seeking a first dedicated product marketer to own how Introw is told and how customers adopt it. You will sit with product and engineering, translate ships into stories and pages, and build automated journeys that grow revenue.

You will directly influence how our product messaging scales across website, sales, onboarding and socials. This role sits on the product/engineering island, emphasizes hands-on execution, and requires around 5 years in B2B SaaS marketing with a growth mindset.