Product Marketing Lead — AI-Native Growth

Introw, Inc.; Oost-Vlaanderen; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity via ESOP

MacBook & iPhone

Fully paid phone

Healthcare plan

Mobility budget

Meal vouchers

Introw merch

Team events & travel

Job summary

Introw, Inc. is seeking a dedicated Product Marketing professional to own how the product is told and how customers adopt it. You will sit with product and engineering, translate what is shipped into compelling stories, pages, and automated journeys that grow revenue.

We are a fast-growing, AI-native platform integrated with HubSpot and Salesforce, with a collaborative, high-autonomy environment in Ghent. You’ll shape messaging across the website, sales, onboarding, and socials, driving faster

Qualifications

• In love with the product and eager to tell its story.
• Around 5 years in B2B SaaS marketing, ideally in product or growth marketing.
• Growth-minded and analytical; you think in funnels, cohorts, and experiments.
• A storyteller who can tailor a broad product narrative for different audiences.
• Hands-on builder who creates drip campaigns, lifecycle emails, and landing pages.

Responsibilities

• Build and run drip campaigns and lifecycle emails triggered by product events to raise engagement and feature adoption.
• Own product pages (landing pages) from message to published page for every feature shipped.
• Own the product story and messaging across website, sales, onboarding, and socials.
• Run product-led content on socials that people want to share.
• Shorten the sales cycle and raise win rate with messaging and assets that assist the team.

Skills

Product storytelling

Growth marketing

Marketing analytics

Lifecycle campaigns

Drip campaigns

Landing pages

Cross-functional collaboration

Tools

HubSpot

CRM tools

Job description

Introw, Inc. is seeking a dedicated Product Marketing professional to own how the product is told and how customers adopt it. You will sit with product and engineering, translate what is shipped into compelling stories, pages, and automated journeys that grow revenue.

We are a fast-growing, AI-native platform integrated with HubSpot and Salesforce, with a collaborative, high-autonomy environment in Ghent. You’ll shape messaging across the website, sales, onboarding, and socials, driving faster