Product Marketer

Introw, Inc.; Gent; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity through ESOP

MacBook and iPhone

Fully paid phone subscription

Healthcare plan

Mobility budget

Meal vouchers

Introw merch

Team drinks and events

Job summary

Introw is seeking a first dedicated product marketer to own how Introw is told and how customers adopt it. You will sit with product and engineering, translate ships into stories and pages, and build automated journeys that grow revenue.

You will directly influence how our product messaging scales across website, sales, onboarding and socials. This role sits on the product/engineering island, emphasizes hands-on execution, and requires around 5 years in B2B SaaS marketing with a growth mindset.

Qualifications

• 5+ years in B2B SaaS marketing, ideally in product or growth marketing.
• Growth-minded and analytical; you think in funnels, cohorts, and experiments.
• A storyteller who turns a broad product into a clear narrative for different audiences.
• Hands-on and able to build drip campaigns, lifecycle emails, and landing pages.

Responsibilities

• Build and run drip campaigns and lifecycle emails triggered by product events to raise engagement and feature adoption.
• Own product pages (landing pages) from message to published page for every feature shipped.
• Own the product story and messaging across website, sales, onboarding, and socials.
• Run socials with product-led content that people want to share.
• Shorten the sales cycle and raise win rate with messaging and assets that aid the sales team.
• Cut manual onboarding time with automated guidance for customers to adopt more features.
• Drive expansion by promoting modules like LMS to the right customers.
• Automatically revive sleeping accounts with campaigns based on customer activity.
• Collaborate with product, engineering, sales, and customer success; listen to real customers.

Skills

Product marketing

B2B SaaS

Growth mindset

Storytelling

Hands-on

Entrepreneurial

Analytical

Learning mindset

Tools

HubSpot

Salesforce

Landing pages

Job description

Introw is the #1 AI-native partner management platform. We are growing 5x year over year, signing multi-year enterprise contracts with some of the biggest logos in B2B SaaS, and building the best, most innovative product in our market. We raised $3M led by Visionaries VC, we serve hundreds of companies worldwide, and we hold a 4.9/5 rating across 100s of reviews.

We run inside HubSpot and Salesforce, so partner teams manage their whole program without leaving the CRM, and their partners work where they already are: Slack, Teams, email, and AI assistants like Claude and ChatGPT. Globally leading companies run partnerships, their best-performing channel, on Introw.

Now we want our first dedicated product marketer to own how Introw is told, and how customers and partners adopt it. This is not a campaign-execution role. You will sit with product and engineering, get inspired by what they ship, and turn it into stories, pages, and automated journeys that grow revenue.

Why this brief is rare:

• Close to the product. You sit on the product and engineering island, not in a separate marketing silo. You see what ships first and decide how it gets told.
• Your work replaces manual work. Every email journey, page, and story you build shortens a sales cycle, speeds up an onboarding, or brings back a quiet account, without adding headcount.
• Event-driven, not calendar-driven. Our product produces real signals: a goal created, a commission reached, a tier reached. You turn them into campaigns that reach the right person at the right moment.

In our market the legacy tools were built for the vendor, not the partner, so partners never logged in and programs stalled. We win on the opposite bet: people actually adopt Introw. That makes how we tell the product, and how we get people to use more of it, a real growth lever. Get this right and you shape how a global category winner speaks and grows.

We work from our office in Ghent, mostly in person with a day or two of flexibility.

Tasks

As our product marketer, you own how Introw is told and how people adopt it:

• Build and run drip campaigns and lifecycle emails triggered by product events, to raise engagement and feature adoption.
• Own our product pages (landing pages), from message to published page, for every feature we ship.
• Own the product story and messaging, and keep it consistent across the website, sales, onboarding, and socials.
• Run our socials with product-led content that people want to share.
• Shorten the sales cycle and raise the win rate with messaging and assets that do part of the selling for the team.
• Cut manual onboarding time: help customers implement more features, quicker and easier, with automated guidance.
• Drive faster expansion by pushing the benefits of modules like LMS to the customers who should be using them.
• Automatically revive sleeping accounts with campaigns triggered by what they do, and what they stop doing.
• Work shoulder to shoulder with product, engineering, sales, and customer success. Sit in on real customer calls and write from what you hear.

Requirements

You're an A-player. You want your fingerprints on a category-defining product, and a mediocre bar bores you. The following should be how your friends describe you:

• In love with the product. What engineering and product build inspires you, and you can't wait to tell people about it.
• Around 5 years in B2B SaaS marketing, ideally in product or growth marketing. We care about the bar you hold more than years on paper.
• Growth-minded and analytical. You think in funnels, cohorts, and experiments, and you let the data win.
• A storyteller. You turn a broad product into a clear narrative, tuned for each audience.
• Hands-on. You build drip campaigns, lifecycle emails, and landing pages yourself.
• A builder. You own ambiguity, make the call, and move without a big team around you.
• A good eye. You don't need design skills, but you can tell when something looks off.
• Keen to learn agentic workflows and challenge the old way of working.

Nice to have:

• Experience with marketing automation, ideally HubSpot.
• Familiarity with partnerships, channel sales, or CRMs like HubSpot or Salesforce.
• Experience marketing a product-led or AI-native product.

Benefits

How we work: we are a small, senior team that plays to win and hires A-players who want real ownership.

• You own your area. High trust, high autonomy, no hand-holding.
• Craft is the point. We sweat the details and hold a high bar.
• We move fast. Decisions in hours, not weeks.
• We are ambitious. We are here to win the category globally, growing 4 to 5x a year.

What you get:

• Equity through our ESOP. Everyone at Introw owns a piece of what we build, so when we win, you win.
• A Macbook and iPhone, fully set up for you.
• Fully paid phone subscription.
• Healthcare plan.
• Mobility budget.
• Meal vouchers.
• Introw merch.
• Regular team drinks and events, plus global travel to industry events.
• A real seat at a fast growing, well-funded, globally winning company where your work ships and gets seen.

Ready to shape how the best product in our market is told? We are growing 4 to 5x a year, winning globally, and doubling down on the product story. If you want to own product marketing at a category leader, we want to meet you.