Performance Marketing Manager

Ariad; Vlaams-Brabant; Sur place; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Insurance coverage

Meal vouchers

Company car with fuel card

Sports facilities

Additional benefits

Résumé du poste

Ariad is seeking a Paid Media Lead in Belgium to own the digital media strategy across multiple online channels. You will drive traffic, conversions and growth, working with internal teams and external agencies to optimize campaigns and investments.

You will leverage data to optimize performance, stay ahead of AI-enabled opportunities, and maintain hands-on involvement in campaigns while guiding cross-functional stakeholders. Fluency in Dutch and English is required.

Qualifications

• 2–5+ years in performance marketing, preferably in an agency.
• Experience developing media strategies and managing agencies.
• Hands-on with Google Ads and Meta Ads; programmatic/display a plus.
• Strong analytical skills to translate data into strategy.
• Proactive, entrepreneurial mindset with ownership.
• Experience working cross-functionally with stakeholders.
• Excellent communication and stakeholder management.
• Passion for digital innovation and continuous learning.
• Dutch (C2) native, fluent in French and English.

Responsabilités

• Develop and execute the digital media strategy to maximize traffic and conversions.
• Manage media budgets across Google Ads, Meta and other channels for ROI.
• Collaborate with external agencies to deliver best-in-class campaigns.
• Define and improve attribution models and KPIs.
• Analyze results to identify optimization opportunities and actions.
• Foster a test-and-learn culture with A/B testing.
• Stay ahead of trends including AI and generative search.
• Work cross-functionally with marketing, content and e-commerce teams while hands-on in campaigns when needed.

Connaissances

Performance marketing

Agency experience

Google Ads

Meta Ads

Analytics

Campaign optimization

AI awareness

Cross-functional

Dutch proficiency

Outils

Google Ads

Meta Ads

Description du poste

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. Ariad consultants are specialized in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role

As a Paid Media Lead, you will take ownership of the digital media strategy across multiple online channels. You combine strategic thinking with hands‑on execution to drive traffic, conversions and business growth. Working closely with internal stakeholders and external agency partners, you continuously optimize campaigns, manage media investments and leverage data to maximize performance. You are always looking ahead, exploring new technologies, AI applications and innovative digital marketing opportunities.

What you will be doing

• Develop and execute the digital media strategy to maximize traffic, conversions and business impact.
• Manage media budgets across Google Ads, Meta and other digital channels, ensuring optimal performance and ROI.
• Collaborate with and challenge external agencies to deliver best-in-class campaign execution.
• Define and improve attribution models, measurement frameworks and performance KPIs.
• Analyze campaign results, identify optimization opportunities and translate insights into actionable improvements.
• Drive a test-and-learn culture through continuous experimentation, A/B testing and data-driven decision making.
• Stay ahead of emerging trends, including AI, generative search and new digital advertising opportunities.
• Work cross-functionally with marketing, content and e-commerce teams while remaining hands‑on in campaign management when needed.

What you bring

• 2-5+ years of experience in performance marketing, preferably within an agency environment.
• Proven experience developing digital media strategies and managing external agency partners.
• Hands‑on expertise with Google Ads and Meta Ads; experience with programmatic advertising and display campaigns is a strong advantage.
• Strong analytical skills with the ability to translate data into strategic decisions.
• A proactive, entrepreneurial mindset with a strong sense of ownership.
• Experience working in cross‑functional environments and aligning multiple stakeholders.
• Excellent communication skills and the confidence to challenge existing approaches while building consensus.
• A passion for digital innovation, continuous learning and exploring new technologies.
• Native‑level proficiency in Dutch (C2), with fluency in both French and English

The offer

• Full‑time employment.
• A competitive compensation package including a competitive gross salary, insurance coverage, meal vouchers, a company car with fuel card, access to sports facilities, and a range of additional benefits.
• Work for a well‑known company and have an impact on its market!
• You will have the opportunity to work with a dynamic, ambitious, fun, skilled team, and be a key player in driving fantastic customer experience.