Paid Media Specialist

Game Industry; Beerse; On-site; EUR 42,000 - 64,000; Full time

Job summary

Artwod is looking for a hands-on Paid Media & Acquisition Specialist to scale paid acquisition into predictable, profitable growth for Artwod. You will own campaigns across YouTube, Meta and Google Ads, focusing on acquiring new subscribers and building effective retargeting journeys.

You’ll tailor campaigns and messaging to markets, measuring success by CAC, payback, activation and retention. The role also targets expansion from the US to UK and European markets, leveraging learnings for

Qualifications

• Experience managing YouTube, Meta and Google Ads campaigns.
• Proven ability to grow paid subscribers and optimize CAC.
• Experience building retargeting journeys and improving conversions.

Responsibilities

• Own paid media campaigns across YouTube, Meta and Google Ads.
• Focus on acquiring new subscribers and driving registrations.
• Build and optimize retargeting funnels.
• Improve conversion rates and measure CAC, payback, activation and retention.
• Scale spend with efficiency; run creative tests.

Skills

Paid media

Digital advertising

YouTube Ads

Meta Ads

Google Ads

Subscriber acquisition

Retargeting

Conversion optimization

Job description

We’re looking for a hands‑on Paid Media & Acquisition Specialist to help more aspiring artists discover Artwod and become passionate users.

At Artwod we're building more than a learning app, we're building a platform where artists improve, see their progress, and inspire others to do the same. Our product is our biggest growth engine.

Build and scale paid acquisition into a predictable, profitable growth for Artwod.

You will own campaigns across YouTube, Meta and Google Ads, with a strong focus on acquiring new subscribers, building effective retargeting journeys and continuously improving conversion.

Success means attracting members who engage with Artwod, see value in the product and stay subscribed.

Our initial acquisition focus is the United States, followed by expansion into the United Kingdom and European markets. You’ll tailor campaigns, creatives and messaging to each market, using what we learn in the US to guide international growth.

How we’ll measure success

• Growth in new paying subscribers acquired through paid media.
• Customer acquisition cost and payback period within agreed targets.
• Improved conversion from paid traffic to registration and subscription.
• Strong activation and retention among acquired subscriber cohorts.
• The ability to increase spend while maintaining acquisition efficiency.
• A consistent flow of creative tests that produce actionable learning and winning campaigns.