Marketing Performance & Intelligence Expert

Revue générale de fiscalité luxembourgeoise; Louvain-la-Neuve; Sur place; EUR 45 000 - 70 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Flexible schedules

4- or 5-day work week

Company car

Meal vouchers

Full insurance package

34 days off

Homeworking allowance

Résumé du poste

Larcier-Intersentia, based in Louvain-la-Neuve, seeks a Marketing Performance & Intelligence Expert to optimize the marketing-to-sales funnel through data, customer intelligence, and continuous optimization.

You will collaborate with Marketing and Data teams to ensure initiatives are driven by reliable data, customer behavior, and ongoing improvement across campaigns and channels.

Qualifications

• 2+ years of experience in Marketing Operations, Analytics or similar.
• Experience with CRM and marketing tech platforms.
• Experience defining or optimizing measurement, tracking, attribution frameworks.
• Understanding of digital marketing, customer journeys and lead generation.
• Strong analytical and problem solving skills to transform data into insights.
• Excellent communication and stakeholder management.
• Able to collaborate across Marketing, Sales Development and Data teams.
• Business-minded with a continuous improvement approach.
• Proficiency in French or Dutch and English.

Responsabilités

• Design and optimize marketing measurement, lead scoring, attribution, and tracking.
• Partner with Marketing Automation Expert & Digital Analyst to support journeys and reliable performance.
• Transform data into actionable intelligence to support sales development targets and lifecycle initiatives.
• Analyze marketing performance across channels and campaigns to identify opportunities and recommendations.
• Drive continuous experimentation and optimization to improve campaign performance and engagement.

Connaissances

Marketing Operations

Marketing Analytics

Revenue Operations

Digital Marketing

Stakeholder management

Data to insights

Communication

Cross-functional collaboration

Continuous improvement

French/Dutch & English

Outils

Salesforce

Account Engagement

Description du poste

Louvain-la-Neuve Marketing Operations & Sales Development

At Larcier-Intersentia, we enable knowledge. With software, online databases, books, journals and trainings. We are embarking on a thrilling journey towards the future of information, supported by a strong international group, and vast investments in new technologies. To support us on this growth path, we are looking for dynamic people to strengthen our team.

As a Marketing Performance & Intelligence Expert, you will play a key role in optimizing the marketing-to-sales funnel through data, customer intelligence, and continuous optimization.

Your mission is to provide the Marketing team with the insights, prioritization, and measurement needed to improve lead generation, lead qualification, customer engagement, and campaign performance.

As part of the Marketing Operations team, you will work closely with Marketing and Data teams to ensure that marketing initiatives and sales development activities are driven by reliable data, customer behaviour, and continuous improvement.

Your Role

MarTech & Funnel Optimization
Design and optimize the marketing measurement framework, lead scoring models, attribution, and tracking capabilities. Partner with the Marketing Automation Expert & Digital Analyst to ensure the marketing technology ecosystem effectively supports customer journeys, automation, and reliable performance measurement.

Customer Intelligence
Transform marketing and customer data into actionable intelligence by identifying buying signals, behavioral patterns, segmentation opportunities, and high-potential audiences to support sales development team targeting, campaign prioritization, and lifecycle initiatives.

Marketing Intelligence
Analyze marketing performance across channels, campaigns, and customer journeys to identify trends, opportunities, and actionable recommendations that support strategic decision-making and marketing performance.

Growth & Innovation
Drive continuous experimentation and optimization by identifying growth opportunities, testing new approaches, and translating insights into initiatives that improve campaign performance, customer engagement, and overall marketing effectiveness.

Your Profile

• 2+ years of experience in Marketing Operations, Marketing Analytics, Revenue Operations, Digital Marketing, or a similar role
• Experience working with CRM and marketing technology platforms (Salesforce, Account Engagement, or similar)
• Experience defining or optimizing marketing measurement, tracking, or attribution frameworks
• Good understanding of digital marketing, customer journeys, lead generation strategies
• Strong analytical and problem-solving skills with the ability to transform data into actionable business insights
• Excellent communication and stakeholder management skills
• Ability to collaborate effectively across Marketing, Sales Development and Data teams
• Business-oriented mindset with a continuous improvement approach
• Professional proficiency in French or Dutch and in English (written and spoken)

Our Offer

• A work environment that offers you plenty of opportunities to innovate and grow, to demonstrate your full potential and to have an impact.
• An inspiring culture that puts people first, is positive, collaborative & creative.
• You will work in a flexible and agile environment where interaction is key.
• A good work-life balance with hybrid working, flexible schedules and even the possibility to choose for a 5 or 4-day work week.
• An attractive salary and additional benefits adapted to your level of experience (company car, meal vouchers, full package of insurances, 34 days off, homeworking allowance, …)

Why join us?

• Flexibility at work
• People first culture
• Driven by innovation
• 1500 specialists and renowned authors
• Reliable payment methods
• Most questions are already answered in our FAQ

For questions, contact Marie Magirirane: [e-mail]