Digital Marketing Strategist

SQLI; Vlaanderen; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

SQLI Ghent invites a seasoned Digital Marketing Strategist to shape and guide digital marketing strategies for leading brands. You will drive cross-channel campaigns, align with CMOs, and translate data-driven insights into actionable plans.

You will work in a flexible, collaborative environment with a focus on AI-enabled marketing and strategic execution across social media, e-commerce, SEO/SEA, and content. Fluent English and Dutch are essential; French is a plus.

Qualifications

• At least 5 years of experience as a marketing strategist.
• Strong understanding of digital marketing channels, e-commerce, and advertising ecosystem.
• Fluent in English and Dutch; French is a strong plus.

Responsabilités

• Develop comprehensive digital marketing strategies and oversee their implementation across channels.
• Pitch and develop new digital propositions with existing clients.
• Build understanding of clients’ business goals, audiences, and competitive landscape.

Connaissances

Dutch language

English language

French language

Description du poste

We Elevate. Digitally.

SQLI is a European player and market leader in customer experience and digital transformation, helping major international brands create value through technology and digital innovation. From strategy to the effective implementation of technological solutions, we design and build robust, high-performance architectures and engaging digital experiences, combining advanced technologies, proven methodologies, and deep expertise.

To strengthen our teams (2,200 employees across 12 countries), we are looking for driven talent who share our values: Creativity, Engagement, and a Future-minded approach.

SQLI Ghent creative agency; that’s us: 50+ digital specialists working every day on projects that truly matter. For brands like Colruyt Group, Brustor, Pierre Fabre, and Jules Destrooper, we build digital strategies, campaigns, and platforms that make a real impact. As part of an international group, we have the scale and expertise of a large agency, while operating with the commitment and agility of a local team.

At SQLI, we work with digital leaders and CMOs who expect clarity,challenges, and results. Our mission is simple:outperform industry standards by uniting strategy, marketing, and design.

We’relooking for a Digital Marketing Strategist who can make that real.

That’swhere you come in.

This position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role.

You'rethe strategic backbone between clients and our digital experts.

• Developcomprehensive digital marketing strategiesand oversee their consistent, high-quality implementation across all channels
• Dutch should come naturally, English is a must and French is a plus
• Spot relevant trendsand translate them intoinspiring sessionsfor clients and internal teams
• Conductstrategic auditsof existing marketing and digital approaches - and turn findings into clear direction
• Define strategic frameworksthat guide fellow strategists and execution teams

• Pitch and developnew digital propositionswith existing clients

• Builddeep understanding of clients' business goals, target audiences, and competitive landscape through close collaboration

• Act as thestrategic bridgebetween clients and our digital specialists across social media, influencer marketing, e-commerce,CRO, marketing automation, performance marketing, SEO and SEA,- guiding them on how strategy translates into delivery

• Integrate AI into marketing strategies and operations-identifyingwhere it drivesreal businessvalue, and helping clients adopt it in a meaningful, future-proof way

You turn strategic direction into tangible outcomes.

• At least5yearsofexperienceas a marketing strategist
• Strongunderstandingofdigital marketingchannels,e-commerce,andthebroaderadvertisingecosystem-ATLexperienceis a plus
• Sharp storytellingandpresentationskills:youtranslate complexstrategiesintoclear,compellingnarrativesthatdrivealignmentandaction
• Experiencedefiningpersonasandcustomerjourneysbasedon datainsightsandclient input
• Stronganalyticalskills-youturn dataintoclear,actionablerecommendationsthatguidedecision-making
• Broadknowledgeof digital marketing disciplines(SEO, SEA,socialmedia, CRO, marketingautomation, content, e-commerce)thatallowsyoutoconfidentlyguide specialist teams
• A strongcommercialmindset-youunderstandvaluecreation, ROI,andthedrivers ofsustainablebusinessgrowth
• YouunderstandhowAI isreshapingmarketingandknowhowtotranslateitintopractical,value-drivenapplicationswithinstrategyandoperations
• Fluentin English &Dutch.French is a strong plus

Most importantly: you take ownership.

What makes this role different

• You’llhelp shape agrowing international practice
• Youwon’tbe stuck in one channel-you’llown the full picture
• You’llwork directly withdigital leaders and CMOs
• You’llcombinestrategy, commercial thinking, and delivery

Youdon'tstop at the deck. You see it through.

You’ll join a welcoming, driven team where collaboration and team spirit matter.

We make time to (de)connect, regular drinks and events are part of the culture.

Our Sint-Martens-Latem office was recently redesigned, with more outdoor space, informal meeting spots, and comfortable areas to recharge.

We support flexible working, while encouraging time together with the team because the best ideas don’t happen in isolation.

You’ll work with leading brands across industries (Nestlé, Colruyt, Pierre Fabre, Jaguar Land Rover, …), making your work varied and impactful.

You’ll play a key role in the company and be recognized for it.

Your package includes an Apple laptop, company car, phone subscription, and everything you need to do your job well.

We invest in continuous growth through R&D time, training, events, seminars, mentoring, and regular knowledge sharing.

You’ll shape your own path, supported by regular feedback and development conversations.

As part of SQLI Group, you’ll connect with colleagues across the globe and learn from an international network.

At SQLI, we help ambitious brands navigate complexity and turn it into growth.
We combinestrategy, marketing, and designto outperform industry standards.

Wevalue:

• Curiosity
• Pragmatism
• Achievement
• Trust

We speak the way wework:straightforwardand to the point.

Interested?

Ifyou’reready to build, grow, and makeimpact-let’stalk.