Head of Marketing and Demand Generation

Semactic; Louvain-la-Neuve; Sur place; EUR 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Health insurance

Training opportunities

Annual bonus linked to objectives

Résumé du poste

Semactic is seeking a Head of Marketing in Louvain-la-Neuve to own the entire marketing engine, guiding the company through robust demand generation strategies across various channels like SEO and content. You will drive qualified traffic toward free trials and demo bookings, while managing a junior resource.

Join a fast-growing tech scale-up with an attractive benefits package, including health insurance and a high degree of autonomy in a supportive work environment.

Qualifications

• 5+ years of experience in B2B SaaS marketing.
• Proven track record in driving demand generation.
• Experience managing or mentoring junior marketing talent.

Responsabilités

• Define and execute the full SaaS marketing strategy across all channels.
• Generate qualified traffic and convert it into trials and demo bookings.
• Build Semactic's thought leadership in the SEO & GEO space.

Connaissances

B2B SaaS marketing

Demand generation

Thought leadership

Marketing tools (email, automation, AI)

Data-driven mindset

Creativity and autonomy

Communication skills

Fluency in French or Dutch

Formation

University degree in marketing/communication, business management

Outils

Email marketing tools

Automation tools

AI-powered solutions

Description du poste

Join Semactic as our Head of Marketing!

Scope: SaaS growth marketing, demand generation, strategy & execution

Location: Based in Louvain-la-Neuve, Belgium, with telework flexibility.

Semactic is a leading European SaaS platform in Search Activation. Our mission: to enable marketing teams and agencies to transform SEO and GEO (Generative Engine Optimization) data into concrete and measurable results.

We combine a powerful and intuitive platform with expert support to improve brand visibility, both on Google and in AI-generated responses.

In a context of strong growth, we are looking for a Head of Marketing to own our entire marketing engine — from strategy to execution — and turn it into a predictable pipeline of free trials and demo bookings.

Your role:

As Head of Marketing, you will own all marketing levers at Semactic and be accountable for the top of our funnel: driving qualified traffic toward our free trials and book-a-demo flows. You will define the strategy, build the plan, and roll up your sleeves to execute it — managing one junior marketing resource already in place and reporting directly to the CEO.

Your responsibilities:

Your main tasks will include:

• Defining and executing the full SaaS marketing strategy across all channels: SEO, GEO, content, partnerships, paid ads, webinars, and events.
• Generating qualified traffic and converting it into free trials and demo bookings, owning the funnel end to end.
• Building Semactic's thought leadership in the SEO & GEO space — positioning the company and its voice as a reference on Search Activation through content, webinars, events, and AI-driven topics.
• Building and running campaigns hands-on — from planning to delivery — while managing and developing a junior marketing team member.
• Owning the marketing tech stack (email marketing, automation, AI tools) and keeping it sharp and effective.
• Being relentlessly data-driven: analyzing the conversion funnel, measuring performance, and continuously optimizing for results.
• Working closely with Sales, Product, and the CEO to align marketing with commercial objectives and growth targets.

You are the right person for us if you have:

• 5+ years of experience in B2B SaaS marketing, combining strategy and hands-on execution.
• Proven track record in demand generation: driving traffic and converting it into trials and demos across SEO, GEO, content, paid, webinars, and events.
• A talent for building thought leadership and brand voice — able to turn expertise into compelling content and position a company as a market reference.
• Strong command of marketing tools — email marketing, automation, and AI-powered solutions.
• A genuinely data-driven mindset, with the ability to analyze a conversion funnel and turn insights into action.n
• Creativity and autonomy: you can both imagine campaigns and ship them.
• Experience managing or mentoring junior marketing talent.
• A strong interest in search marketing (SEO/GEO), digital innovation, and artificial intelligence.
• Excellent written and oral communication skills.
• Proficiency in French or Dutch, and a very good level of English.
• University degree in marketing/communication, business management, or equivalent.

Key Benefits:

• A high-impact role in a fast-growing tech scale-up.

• An attractive package including meal vouchers, Alan health insurance, 13th month salary

• Ongoing training – online and at professional events – to develop your skills

• A pleasant work environment in Louvain-La-Neuve, with the possibility of teleworking 2 days a week.

• A very high degree of autonomy, a culture based on trust and results-oriented

• A passionate, talented and friendly team

• An annual bonus linked to the achievement of collective and individual objectives