Marketing Director, Belgium: Digital & Brand Growth

Groupe SEB; Fleurus; On-site; EUR 140,000 - 180,000; Full time

Job summary

Groupe SEB Belgium is seeking a Marketing Director to lead the marketing strategy and execution for local brands, shaping category, product and activation plans across consumer, trade and digital channels. The role drives digital and D2C transformation and builds marketing capabilities.

You will lead a talented team, manage budgets, and collaborate cross-functionally with Sales, Finance and HQ, reporting to the Management Team. Fluency in French and English is essential; Dutch is a strong asset.

Qualifications

• Master’s degree in Business Administration, Marketing, or related field; MBA preferred.
• Minimum 7 years of progressive marketing experience, plus 2–3 years in sales, ideally in an international branded consumer goods company.
• Proven track record in senior marketing leadership with people management and team development.
• 4–5 years in project management and cross-functional leadership.

Responsibilities

• Build a motivated Marketing team and allocate resources with a clear vision.
• Communicate marketing plans clearly to HQ and within the organization.
• Provide market data analyses and reporting to inform decisions.
• Develop annual activation plans covering products, profitability, and budgets.
• Drive plan implementation with cross-functional teams and monitor budgets.
• Manage marketing budgets and support financial forecasting with reliable estimates.
• Define department structure and optimize processes for efficiency.

Skills

Marketing leadership

Strategic planning

Digital marketing

Brand management

People development

Budget management

Cross-functional collaboration

Data-driven decision making

Team coaching

Education

Master’s degree in Business Administration or Marketing

Tools

CRM systems

Analytics tools

SEO/SEM tools

Job description

Groupe SEB Belgium is seeking a Marketing Director to lead the marketing strategy and execution for local brands, shaping category, product and activation plans across consumer, trade and digital channels. The role drives digital and D2C transformation and builds marketing capabilities.

You will lead a talented team, manage budgets, and collaborate cross-functionally with Sales, Finance and HQ, reporting to the Management Team. Fluency in French and English is essential; Dutch is a strong asset.