Marketing Director Belgium

Groupe SEB; Fleurus; On-site; EUR 140,000 - 180,000; Full time

Job summary

Groupe SEB Belgium is seeking a Marketing Director to lead the marketing strategy and execution for local brands, shaping category, product and activation plans across consumer, trade and digital channels. The role drives digital and D2C transformation and builds marketing capabilities.

You will lead a talented team, manage budgets, and collaborate cross-functionally with Sales, Finance and HQ, reporting to the Management Team. Fluency in French and English is essential; Dutch is a strong asset.

Qualifications

• Master’s degree in Business Administration, Marketing, or related field; MBA preferred.
• Minimum 7 years of progressive marketing experience, plus 2–3 years in sales, ideally in an international branded consumer goods company.
• Proven track record in senior marketing leadership with people management and team development.
• 4–5 years in project management and cross-functional leadership.

Responsibilities

• Build a motivated Marketing team and allocate resources with a clear vision.
• Communicate marketing plans clearly to HQ and within the organization.
• Provide market data analyses and reporting to inform decisions.
• Develop annual activation plans covering products, profitability, and budgets.
• Drive plan implementation with cross-functional teams and monitor budgets.
• Manage marketing budgets and support financial forecasting with reliable estimates.
• Define department structure and optimize processes for efficiency.

Skills

Marketing leadership

Strategic planning

Digital marketing

Brand management

People development

Budget management

Cross-functional collaboration

Data-driven decision making

Team coaching

Education

Master’s degree in Business Administration or Marketing

Tools

CRM systems

Analytics tools

SEO/SEM tools

Job description

Groupe SEB: Close to you, everywhere in the world

Groupe SEB is the global leader in small domestic appliances and professional coffee equipment, thanks to its portfolio of 35 iconic brands, including Tefal, SEB, Rowenta, Moulinex, Calor, Lagostina, Krups, All-Clad, WMF, Emsa and Supor.

Present in 150 countries, we manufacture our products across more than 40 industrial sites and sell 11 products every second.

We believe in the value of diversity and strive to create an increasingly inclusive and stimulating work environment where our more than 30,000 employees can grow, develop and perform at their best.

Great brands need great leaders. We’re looking for our next Marketing Director Belgium.

The Marketing Director leads the marketing strategy and execution for Groupe SEB Belgium, with the ambition to strengthen market leadership, grow market share and deliver profitable sales. The role oversees brand, category and product strategies, translating medium-term priorities into impactful annual 360° activation plans across consumer, trade and digital channels. The Marketing Director balances financial, consumer and customer objectives while accelerating digital and D2C transformation, building strong marketing capabilities, and leading and developing the marketing team. As an active member of the Management Team, the role drives cross-functional collaboration, brings strong consumer, market and media expertise to business decisions, and ensures close alignment with Groupe SEB functions and strategic priorities.

What you'll do:

• Build a successful, motivated and professional team, allocate resources and develop talent. Provide leadership, coaching and vision to the Marketing team.
• Anticipate and overcome complex problems and design processes and systems that build organizational capabilities.
• Ensure clear communication of all marketing plans with headquarters and throughout Groupe SEB Belgium. Bring them to life with cross-departmental support.
• Provide timely analysis of market data, retail panel data, market research, competition, product group sales, profit development and expenses versus targets. Ensure timely and transparent reporting to the local and international Groupe SEB organisation.
• Establish guidelines, challenge and support the team in developing assortment and product-mix strategies adapted to the Belgian market, managing SKUs and phase-in/phase-out activities, preparing new product introduction plans, promotional plans, advertising strategies and distribution strategies, and overseeing their execution
• Develop a strong understanding of the products and promote product training with trade partners.
• Develop a strong understanding of the categories and promote Category Management projects with trade partners.
• Develop annual activation plans covering products, profitability, seasonality and required budgets.
• Drive the implementation of these activation plans with Marketing and cross-functional teams. Monitor and adjust the plans and budgets in a timely manner to ensure that objectives are achieved profitably.
• Manage marketing budgets and support the Finance department during budget and reforecasting exercises by providing high-quality, reliable estimates in a timely manner. Ensure that the projected KPIs are achieved.
• Define the department structure and processes in the most efficient way and adjust them when necessary.
• Manage the overall relationship with media and creative agencies.
• Oversee the planning and execution of sales-cycle activities. Ensure accurate and timely input into the monthly supply-planning process, including phase-in and phase-out activities.
• Develop an online mindset throughout the team, supported by the Digital Marketing team, including CRM, social media, brand applications and brand-website content.
• Oversee the pricing strategy in line with Group guidelines and provide the most effective response to local challenges.

What You'll Need:

• Master’s degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in marketing, complemented by 2-3 years of sales experience, preferably within an international branded consumer goods company.
• Demonstrated experience in a senior marketing leadership role, with responsibility for marketing strategy, execution, people management, and team development.
• Minimum of 4-5 years of experience in project management, people management, and people development.
• Strong leadership and coaching skills, with the ability to engage and develop teams, create positive energy, set clear priorities, and adapt the organization in line with evolving business and market needs.
• Strong understanding of the day-to-day realities of commercial and marketing teams within a local subsidiary, combined with the ability to contribute actively to broader business and management decisions.
• Strong expertise in online sales and digital marketing, with a proven track record of delivering positive business results.
• Strong operational marketing capabilities, combining hands‑on marketing expertise with solid commercial acumen and the ability to translate strategies into concrete and actionable marketing and sales plans.
• Proven ability to manage complexity across multiple projects, stakeholders, brands, and product categories while maintaining strong attention to detail and execution.
• Strong analytical and problem‑solving skills, with the ability to synthesize complex information, identify priorities, and translate insights into practical solutions.
• Entrepreneurial and results‑oriented mindset, with the ability to take initiative at both strategic and operational levels and drive the organization toward ambitious business objectives.
• Strong cross‑functional collaboration skills, with the ability to build effective partnerships across Marketing, Sales, other local functions, customers, media agencies, external partners, and corporate stakeholders.
• Excellent communication and influencing skills, with the ability to engage internal and external stakeholders and represent Marketing effectively across the organization.
• Adaptable, ambitious, and energetic leadership style, with the ability to engage teams around a clear vision, challenge existing ways of working, and contribute actively to the future development of the business.
• Fluency in French and English is essential; Dutch is a strong asset. Strong cultural awareness and openness to Belgium’s different linguistic and cultural environments are essential.
• Strong interest in small domestic appliances (SDA), cookware, and related consumer product categories.

Why join us?

An exciting opportunity is opening within Groupe SEB Belgium for a Marketing Director who combines strong marketing expertise with a business-driven mindset, digital expertise and inspiring people leadership.

This is more than a Marketing leadership role. It is an opportunity to shape the future of our brands and our business in Belgium, while being part of an international Group with iconic brands and strong ambitions.

At Groupe SEB Belgium, you will have the opportunity to:

• Make a real business impact by shaping the marketing strategy and contributing directly to the growth and transformation of our Belgian business.
• Lead iconic and trusted brands with strong positions in consumers’ everyday lives.
• Play an active role in the Management Team, influencing decisions beyond Marketing and contributing to the broader business agenda.
• Accelerate our digital and D2C ambitions, bringing together brand building, consumer understanding, commercial thinking and digital expertise.
• Lead and develop a talented Marketing team, creating the conditions for people to grow, perform and make an impact.
• Combine local entrepreneurship with international scale, working closely with Groupe SEB teams and expertise across markets.
• Join an environment where ambition, collaboration and initiative are encouraged.

Ready to lead the team, grow the brands and shape the business? We’d love to hear from you.