Brand Manager

GBfoods Belgium; Puurs-Sint-Amands; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Fringe benefits package

Iconic Belgian brands experience

Job summary

GBfoods Belgium, based in Puurs, invites a Brand Manager to shape the future of its iconic Belgium brands, including Devos & Lemmens, Aïki, Liebig, Lacroix, De Blauwe Hand and Oxo. You will translate brand strategy into propositions, launch plans, and activations across retail and foodservice.

Join a dynamic marketing team, report to the Marketing Manager, and collaborate with HQ and local markets to drive growth, equity and profitable share while embracing a hybrid work model and a wide

Qualifications

• Experience developing brand strategy and propositions.
• Ability to translate insights into retail/foodservice activations.
• Collaborative work with HQ and local teams across channels.

Responsibilities

• Develop and execute marketing strategies to drive brand growth across retail and foodservice.
• Collaborate with HQ and local teams to share consumer, customer and competitive insights.
• Shape innovation pipeline and plan promotions and activations across omnichannel touchpoints.
• Manage agency relationships to ensure timely, aligned campaigns.

Skills

Brand management

Market analysis

Strategic planning

Cross-functional collaboration

Job description

GBfoods Europe is a leading player in the culinary and fast-moving consumer goods sector. We operate across seven countries, with eight production sites and products present in half of all European households.

Our portfolio includes more than 20 strong local brands. With a turnover of approximately €1 billion and around 2,000 passionate employees, we are united by our purpose: Taste You Can Trust. Every day, we help millions of people eat better through tasty, natural, healthy and accessible meals.

GBfoods Belgium is based in Puurs, next to our production site. Our portfolio includes some of Belgium’s most iconic and trusted food brands, including Devos & Lemmens, Aïki, Liebig, Lacroix, De Blauwe Hand and Oxo.

The Opportunity

As Brand Manager for one of our leading brands, you will be at the heart of its next chapter of growth. You will help shape the brand strategy and translate it into winning propositions, launch plan, communication and activation across retail and foodservice. Combining strategic thinking with creativity, analytical rigour and commercial acumen, you will turn market opportunities into clear choices that strengthen brand equity, penetration, market share and profitable growth.

You will join our dynamic marketing team and report directly to the Marketing Manager

Here’s what you’ll do:

• Collaborate with the Marketing Manager & Headquarter counterparts to develop and execute impactful marketing strategies that drive brand growth across retail & foodservice.
• Conduct thorough market analyses (together with CI & Trade Marketing) to uncover trends, consumer behaviors, and competitive landscapes.

• You will work closely with our HQ Global team, acting as the voice of the local market by sharing valuable consumer, customer and competitive insights. At the same time, you will confidently advocate for the needs of your brand and market, building strong relationships and influencing stakeholders to drive the best business outcomes
• Shape our brand’s future with a robust innovation pipeline, leveraging both consumer insights and food retailer needs.
• Build effective marketing media campaigns to strengthen our market leadership & brand equity.
• Working closely with trade marketing & sales to implement our brand strategy into a dedicated promotion strategy, activation strategy covering the omnichannel touchpoints.
• Manage agency relationships to ensure seamless execution and alignment with brand objectives.
• Serve as a recognized authority on your brands and categories within the organization, contributing to strategic business meetings and reviews.

What can we offer you?

• The opportunity to shape the future of some of Belgium’s most iconic and widely recognised food brands.
• A dynamic and fast-paced environment where every day brings new challenges and opportunities.
• A culture built on ownership, joy, authenticity, and proximity, where your contributions truly matter.
• A job with purpose, actively shaping sustainability efforts and a greener future.
• A supportive and passionate team that challenges and inspires you to grow.
• Hybrid work environment
• An attractive salary package completed by a comprehensive range of fringe benefits.