Global B2B Content & LinkedIn Strategist

Katoen Natie; Beveren; On-site; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Creative role

Hands-on culture

International scope

Growth opportunities

Job summary

Katoen Natie Consumer Goods & Industry is seeking a hands-on Content & Social Media Marketer to enhance visibility across Europe, the US, and Asia. You will turn logistics expertise and market insights into engaging content that supports commercial growth and builds brand awareness.

Collaborate with Business Development Managers and commercial teams, create LinkedIn content and videos, and translate complex topics into clear stories.

Qualifications

• 3–5 years of experience in content marketing, communications, journalism or a similar role.
• Strong storytelling with excellent English writing skills.
• Proven experience creating content for LinkedIn and digital channels with business impact.
• Experience managing multiple content streams and stakeholders simultaneously.
• French is a plus; WeChat experience is a plus.

Responsibilities

• Content creation & thought leadership.
• Manage the BU content calendar and content pipeline.
• Create content for the Katoen Natie Consumer Goods & Industry LinkedIn page.
• Support personal branding of Business Development Managers through thought leadership.
• Collaborate with subject matter experts and commercial teams to uncover stories and insights.
• Translate customer challenges and market insights into engaging content.
• Adapt content to different business lines, regions and audiences.
• Stay on top of LinkedIn, social media and content trends; suggest new ideas.
• Follow up on content performance and optimise content approaches.
• Develop ideas for video series and storytelling formats.
• Create scripts, interview guides and content briefs.
• Brief and coordinate with the in-house videographer from concept to publication.

Skills

Storytelling

Content marketing

LinkedIn content

Stakeholder management

English writing

Tools

LinkedIn

WeChat

Job description

Katoen Natie Consumer Goods & Industry is seeking a hands-on Content & Social Media Marketer to enhance visibility across Europe, the US, and Asia. You will turn logistics expertise and market insights into engaging content that supports commercial growth and builds brand awareness.

Collaborate with Business Development Managers and commercial teams, create LinkedIn content and videos, and translate complex topics into clear stories.