Freelance Marketing Campaign Lead - Automation & Multimarket

Progressive Recruitment; Machelen; Hybrid; EUR 80,000 - 113,000; Part time

Job summary

Progressive Recruitment is seeking a Marketing Campaign Lead (Freelance) in Belgium to drive data-driven campaigns across markets. You will oversee planning, coordination, and execution of marketing automation initiatives, translating strategic objectives into actionable plans and delivery milestones.

You will guide stakeholders on campaign requirements, segmentation, personalisation, nurture programmes, and A/B testing, ensuring adherence to best practices.

Qualifications

• Proven experience in marketing automation and campaign management.
• Strong track record delivering end-to-end marketing campaigns.
• Excellent stakeholder management and communication skills.
• Experience leading or coordinating campaign delivery teams.
• Knowledge of segmentation, personalisation, nurture programmes, testing and analytics.
• Fluent English communication skills.

Responsibilities

• Lead planning, coordination, and execution of marketing automation campaigns across markets.
• Translate objectives into actionable campaign strategies and delivery plans.
• Define campaign requirements, priorities, and success metrics with stakeholders.
• Manage campaign schedules, dependencies, and delivery milestones.
• Provide expertise in segmentation, personalisation, nurture programmes, testing, and reporting.
• Ensure campaigns are efficient and aligned with best practices; drive continuous improvement.

Skills

Marketing automation

Campaign management

Stakeholder management

End-to-end campaigns

Team coordination

A/B testing

Analytics

Fluent English

Job description

Progressive Recruitment is seeking a Marketing Campaign Lead (Freelance) in Belgium to drive data-driven campaigns across markets. You will oversee planning, coordination, and execution of marketing automation initiatives, translating strategic objectives into actionable plans and delivery milestones.

You will guide stakeholders on campaign requirements, segmentation, personalisation, nurture programmes, and A/B testing, ensuring adherence to best practices.