Marketing Campaign Lead (freelance assignment)

Progressive Recruitment; Machelen; Hybrid; EUR 80,000 - 113,000; Part time

Job summary

Progressive Recruitment is seeking a Marketing Campaign Lead (Freelance) in Belgium to drive data-driven campaigns across markets. You will oversee planning, coordination, and execution of marketing automation initiatives, translating strategic objectives into actionable plans and delivery milestones.

You will guide stakeholders on campaign requirements, segmentation, personalisation, nurture programmes, and A/B testing, ensuring adherence to best practices.

Qualifications

• Proven experience in marketing automation and campaign management.
• Strong track record delivering end-to-end marketing campaigns.
• Excellent stakeholder management and communication skills.
• Experience leading or coordinating campaign delivery teams.
• Knowledge of segmentation, personalisation, nurture programmes, testing and analytics.
• Fluent English communication skills.

Responsibilities

• Lead planning, coordination, and execution of marketing automation campaigns across markets.
• Translate objectives into actionable campaign strategies and delivery plans.
• Define campaign requirements, priorities, and success metrics with stakeholders.
• Manage campaign schedules, dependencies, and delivery milestones.
• Provide expertise in segmentation, personalisation, nurture programmes, testing, and reporting.
• Ensure campaigns are efficient and aligned with best practices; drive continuous improvement.

Skills

Marketing automation

Campaign management

Stakeholder management

End-to-end campaigns

Team coordination

A/B testing

Analytics

Fluent English

Job description

Marketing Campaign Lead (Freelance) | Belgium | Hybrid

Are you an experienced Marketing Campaign Lead with a strong background in marketing automation and end-to-end campaign delivery? Join a leading international organisation and play a key role in delivering impactful, data-driven marketing campaigns across multiple markets.

In this position, you will work closely with business stakeholders to translate strategic objectives into effective campaign plans and successful executions. You'll lead campaign coordination activities, manage timelines and priorities, and provide expert guidance on marketing automation best practices.

Key Responsibilities

• Lead the planning, coordination, and execution of marketing automation campaigns across multiple markets.
• Translate business objectives into actionable campaign strategies and delivery plans.
• Collaborate with stakeholders to define campaign requirements, priorities, and success metrics.
• Manage campaign schedules, dependencies, and delivery milestones.
• Provide expertise in segmentation, personalisation, nurture programmes, A/B testing, and reporting.
• Ensure campaigns are executed efficiently and aligned with marketing best practices.
• Support continuous improvement through campaign performance analysis and optimisation.

Requirements

• Proven experience in marketing automation and campaign management.
• Strong track record of delivering end-to-end marketing campaigns.
• Excellent stakeholder management and communication skills.
• Experience leading or coordinating campaign delivery teams.
• Knowledge of:
  • Audience segmentation
  • Personalisation strategies
  • Nurture programmes
  • Testing and optimisation methodologies
  • Campaign reporting and analytics
• Fluent English communication skills.

Project Information

• Location: Diegem, Belgium
• Start Date: ASAP
• Contract Duration: 3 months
• Rate: Approx. €70 per hour
• Contract Type: Freelance / Contractor

What Makes This Opportunity Attractive?

• Work with a globally recognised international organisation.
• Drive large-scale marketing campaigns across multiple markets.
• Collaborate with senior stakeholders in an international environment.
• Immediate start with a competitive freelance rate.
• Opportunity to influence marketing automation strategy and best practices.